Formatting

• Dimensions (W X H): 1600×900
• Format: Transparent PNG-24
• File size: 180KB

Animation

• Not allowed. Image must be static.

Detailed Specification

• Left and right hand side gutters measure 200px wide x 900px high and within that 200px the safe area is 120px (see example above). The middle panel (content area) covers 1200px wide.

Note: The spec is optimized for the screen resolutions 1440px wide and wider.

Background Colour

• Must be consistent with Skin. Please provide HTML hexadecimal value (color=#xxyyzz) when submitting creative.

Creative Notes

• Reporting Metrics: Ad Impressions & clicks only. All other tracking & interaction metrics should be discussed & agreed upon by the Rich Media Vendor.
• Editorial Approval: RTÉ reserves the right to refuse a creative which is deemed inappropriate and/or harmful to our users at any time.

Providing Traffic with Creative

All creative MUST be sent to adsonline@rte.ie, quoting the following information:

• IO number and Ad Agency in the subject line of email to identify campaign
• Destination URL/ Click trackers/ Impression trackers to be clearly stated in the body of the email or as an attachment