Programmatic

An automated, efficient
and trusted solution

About

Programmatic Guaranteed is a simple yet effective method of digital advertising trading with RTÉ. 

 

The system offers an end-to-end solution which enables advertisers to automate
direct advertising campaigns. This process allows advertisers to reserve and guarantee a
fixed number of impressions at a pre-agreed price across all of our digital platforms.

 

The benefits for advertisers include:

Efficiency

Ease of Set-up

Streamlining the Buying Process

Private Marketplace deals are a non-guaranteed, invite-only programmatic deal in which RTÉ and the purchaser execute a negotiated deal for specific premium inventory. Benefits for advertisers include:

 

The ability to cherry-pick users in real time, based on first party data

Ease of campaign management across brand and tactical activity

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