VOD
- Audio
- AV
- Digital Display
- Rate Card
- Copy Clearance
- T&Cs / Policies
1st & 3rd Party
Video ads can be supplied to RTÉ in two ways; a video file or a VAST tag. A video file will be served by RTÉ, whereas a VAST tags serves the video from a third-party certified vendor. All video must be supplied un-clocked. Please consult with the media buying agency before submitting.
Video file(s) supplied directly to RTÉ
First Party Served by RTÉ
Technical Specs
| FILE FORMAT | MPEG2, MPEG4 OR MP4 |
| DURATION | Pre & Mid Rolls up to 60 seconds (longer on request); sponsorship Sting max 10 seconds |
| VIDEO BITRATE |
MPEG2 – Minimum 4Mb/sor MPEG4 – Minimum 2Mb/s |
| VIDEO RESOLUTION |
1280×720, 1024×576, 768×432 square pixels or 16:9 anamorphic |
| AUDIO LEVELS | Must not exceed – 12db |
Video frame dimensions 4:3 aspect ratio will not be acceptable. It is a requirement that all video ads have audio.
NOTE: Expandable ad formats not allowed.
Creative Notes
Reporting Metrics: Ad Impressions & clicks only. All other tracking & interaction metrics should be discussed & agreed upon by the Rich Media Vendor.
Editorial Approval: RTÉ reserves the right to refuse a creative which is deemed inappropriate and/or harmful to our users at any time.
Providing Traffic with Creative
All creative MUST be sent to adsonline@rte.ie, quoting the following information:
- IO number and Ad Agency in the subject line of email to identify campaign
- Destination URL/ Click trackers/ Impression trackers to be clearly stated in the body of the email or as an attachment.
VAST tag supplied to RTÉ
Technical Specs
3rd Party served
If you would like us to run tags that include some verification metrics, please ensure that we are given some test tags to ensure we can test them across all our platforms to ensure uniformity.
| File Format | MPEG4 |
| Duration |
Pre & Mid Rolls up to 60 seconds (longer on request); sponsorship Sting max 10 seconds |
| Video Codec | AVC (H.264 Main Profile Level 3.0) |
| Video Bitrate | 448 Kb/s or 960Kb/s |
| Video Resolution |
512×288, 640×360 square pixels or 16:9 anamorphic |
| Audio Codec | HE-AAC/AAC+ Stereo |
| Audio Bitrate | 64 Kb/s |
NOTE: All Bitrates must be constant.
Video frame dimensions 4:3 aspect ratio will not be acceptable.It is a requirement that all video ads have audio.
NOTE: Expandable ad formats not allowed.
Certified Vendor(s)
Doubleclick
Sizmek
Flashtalking
Videology
Adap.tv
TubeMogul
Creative Notes
Reporting Metrics: Ad Impressions & clicks only. All other tracking & interaction metrics should be discussed & agreed upon by the Rich Media Vendor.
Editorial Approval: RTÉ reserves the right to refuse a creative which is deemed inappropriate and/or harmful to our users at any time.
Providing Traffic with Creative
All creative MUST be sent to adsonline@rte.ie, quoting the following information:
- IO number and Ad Agency in the subject line of email to identify campaign
- Destination URL/ Click trackers/ Impression trackers to be clearly stated in the body of the email or as an attachment.
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