VOD




1st & 3rd Party

Video ads can be supplied to RTÉ in two ways; a video file or a VAST tag. A video file will be served by RTÉ, whereas a VAST tags serves the video from a third-party certified vendor. Please consult with the media buying agency before submitting.

Video file(s) supplied directly to RTÉ

First Party Served by RTÉ

Technical Specs

FILE FORMAT MPEG2, MPEG4 OR MP4
DURATION Pre/Mid/Post Roll – Max 30 secondsSponsorship sting – Max 10 seconds
VIDEO BITRATE

MPEG2 – Minimum 4Mb/sor

MPEG4 – Minimum 2Mb/s

VIDEO RESOLUTION

1280×720, 1024×576, 768×432 square pixels

or

16:9 anamorphic

AUDIO LEVELS Must not exceed – 12db

 

Video frame dimensions 4:3 aspect ratio will not be acceptable. It is a requirement that all video ads have audio.

Companion MPU (300×250) Ad
Format: SWF, JPG, GIF, PNG
File Size: 40KB

NOTE: Expandable ad formats not allowed.

Creative Notes
Reporting Metrics: Ad Impressions & clicks only. All other tracking & interaction metrics should be discussed & agreed upon by the Rich Media Vendor.
Editorial Approval: RTÉ reserves the right to refuse a creative which is deemed inappropriate and/or harmful to our users at any time.

Providing Traffic with Creative
All creative MUST be sent to adsonline@rte.ie, quoting the following information:

  • IO number and Ad Agency in the subject line of email to identify campaign
  • Destination URL/ Click trackers/ Impression trackers to be clearly stated in the body of the email or as an attachment.

VAST tag supplied to RTÉ

Technical Specs

3rd Party served

If you would like us to run tags that include some verification metrics, please ensure that we are given some test tags to ensure we can test them across all our platforms to ensure uniformity.

File Format MPEG4
Duration

Pre/Mid/Post Roll – Max 30 Seconds

Sponsorship sting – Max 10 Seconds

Video Codec AVC (H.264 Main Profile Level 3.0)
Video Bitrate 448 Kb/s or 960Kb/s
Video Resolution

512×288, 640×360 square pixels

or

16:9 anamorphic

Audio Codec HE-AAC/AAC+ Stereo
Audio Bitrate 64 Kb/s

 

NOTE: All Bitrates must be constant.

Video frame dimensions 4:3 aspect ratio will not be acceptable.It is a requirement that all video ads have audio.

Companion MPU (300×250) Ad
Format: SWF, JPG, GIF, PNG
File Size: 40KB

NOTE: Expandable ad formats not allowed.

Certified Vendor(s)
Doubleclick
Sizmek
Flashtalking
Videology
Adap.tv
TubeMogul

Creative Notes
Reporting Metrics: Ad Impressions & clicks only. All other tracking & interaction metrics should be discussed & agreed upon by the Rich Media Vendor.
Editorial Approval: RTÉ reserves the right to refuse a creative which is deemed inappropriate and/or harmful to our users at any time.

Providing Traffic with Creative
All creative MUST be sent to adsonline@rte.ie, quoting the following information:

  • IO number and Ad Agency in the subject line of email to identify campaign
  • Destination URL/ Click trackers/ Impression trackers to be clearly stated in the body of the email or as an attachment.
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