Digital Display

Standard Creative


  • Format: GIF, JPG, HTML5* *preferred option)
  • Dimensions (W x H):


Super Leaderboard 970×90 Billboard 970×250
Strip 970×60 Skyscraper 120×600
Leaderboard 728×90 Wide Skyscraper 160×600
MPU 300×250 Halfpage/DMPU 300×600
  • Frame Rate: Up to 24 fps

Load Requirements

  • File Size: Initial file MAX GIF/JPG: 40KB HTML5: Desktop/Tablet 150KB, Mobile 40kB
  • Subsequent polite load size: GIF/JPG: 60 KB HTML5: Desktop/Tablet 2MB, Mobile 300KB 1MB with video)


Animation & Looping

  • Animation allowed, 30 seconds maximum, 3 loops allowed


Video & Audio

  • Animation: Auto-play animation/video up to 30 seconds with audio on user initiation only. No Audio, Video or Action initiated on mouseover.
  • In-Page Video must click to initiate beyond the initial auto-play. Video can include “Click to continue”,”Replay” buttons to deepen the in-banner experience. All sound and animation must stop once pause or stop is clicked.All video must be progressive load, not streaming.


Detailed Specification

  • HTML5: Click here  to IAB’ HTML5 Guidance for Ad Designers & Creative Technologists.

            on (release) {  if (clickTag.substr(0, 5) == “http:”) {  getURL (clickTag, “_blank”); }

NOTE: A click through URL must open in a new browser window or tab, & can launch only one browser window (or tab) when the creative is clicked on.

Creative Notes

  • Reporting Metrics:Ad Impressions & clicks only. All other tracking & interaction metrics should be discussed & agreed upon by the Rich Media Vendor.
  • Editorial Approval: RTÉ reserves the right to refuse a creative which is deemed inappropriate and/or harmful to our users at any time.
    • iPhone & Android App only available in portrait orientation.
    • HTML5 banners with video are not allowed on the News Now iOS app, there is an issue that causes video banners to auto expand to full screen with auto sound on the iOS app.


Providing Traffic with Creative

All creative MUST be sent to, quoting the following information:IO number and Ad Agency in the subject line of email to identify campaignDestination URL/ Click trackers/ Impression trackers to be clearly stated in the body of the email or as an attachment.

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