Digital Display




Billboard

Formatting

  • Dimensions (W x H): 970×250
  • Format: Rich Media, HTML 5
  • Frame Rate: Up to 24 fps

 

Load Requirements 

  • File Size: Initial file MAX: 50KB, Subsequent polite load size: 1MB MAX (HTML5), 10MB (Video).
  • All videos must be progressive load. Cannot be streaming.

 

Video

  • Animation: Auto-play animation/video up to 30 seconds with audio on user initiation only.

 

No Audio, Video or Action initiated on mouseover. Billboards must click to initiate beyond the initial auto-play. User-initiated video can include “Click to continue”, “Click to play”, “Replay” buttons to deepen the in-banner experience. All sound and animation must stop once pause or stop is clicked. All video must be progressive load, not streaming.

Example: Doubleclick Rich Media Build Guide

Creative Notes

  • Reporting Metrics: Ad Impressions & clicks only. All other tracking & interaction metrics should be discussed & agreed upon by the Rich Media Vendor.
  • Editorial Approval: RTÉ reserves the right to refuse a creative which is deemed inappropriate and/or harmful to our users at any time.

Providing Traffic with Creative
All creative MUST be sent to adsonline@rte.ie, quoting the following information:

  • IO number and Ad Agency in the subject line of email to identify campaign

Destination URL/ Click trackers/ Impression trackers to be clearly stated in the body of the email or as an attachment.

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