Formatting

• Dimensions (W x H): 970×250
• Format: Rich Media, HTML 5
• Frame Rate: Up to 24 fps

Load Requirements 

• File Size: Initial file MAX: 50KB, Subsequent polite load size: 1MB MAX (HTML5), 10MB (Video).
• All videos must be progressive load. Cannot be streaming.

Video

• Animation: Auto-play animation/video up to 30 seconds with audio on user initiation only.

No Audio, Video or Action initiated on mouseover. Billboards must click to initiate beyond the initial auto-play. User-initiated video can include “Click to continue”, “Click to play”, “Replay” buttons to deepen the in-banner experience. All sound and animation must stop once pause or stop is clicked. All video must be progressive load, not streaming.

Creative Notes

• Reporting Metrics: Ad Impressions & clicks only. All other tracking & interaction metrics should be discussed & agreed upon by the Rich Media Vendor.
• Editorial Approval: RTÉ reserves the right to refuse a creative which is deemed inappropriate and/or harmful to our users at any time.

Providing Traffic with Creative
All creative MUST be sent to adsonline@rte.ie, quoting the following information:

• IO number and Ad Agency in the subject line of email to identify campaign

Destination URL/ Click trackers/ Impression trackers to be clearly stated in the body of the email or as an attachment.