Costs
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TV Fixed Prices June - December 2021
AUDIENCE |
JAN |
FEB |
MAR |
APR |
MAY |
JUN |
JUL |
AUG |
| Adults 15+ | €7.51 | €8.03 | €8.56 | €9.97 | €11.84 | €11.44 | €7.45 | €7.15 |
| Adults 15-24 | €130.71 | €142.96 | €170.93 | €180.54 | €207.99 | €190.03 | €123.81 | €134.20 |
| Adults 15-34 | €58.04 | €59.52 | €67.72 | €80.52 | €89.69 | €81.80 | €53.64 | €59.06 |
| Adults 25-44 | €39.57 | €41.27 | €44.21 | €52.55 | €60.03 | €55.10 | €40.18 | €41.36 |
| Adults ABC1 | €23.49 | €24.92 | €29.87 | €34.86 | €37.14 | €40.24 | €23.46 | €23.20 |
| Men 15+ | €18.31 | €19.01 | €19.55 | €22.80 | €27.80 | €23.07 | €16.67 | €15.71 |
| Men 15-34 | €112.79 | €120.13 | €151.92 | €208.48 | €199.22 | €153.80 | €107.43 | €130.23 |
| Men ABC1 | €54.86 | €58.88 | €72.12 | €81.21 | €87.11 | €93.53 | €47.20 | €53.49 |
| Women 15+ | €12.73 | €13.92 | €15.24 | €17.72 | €20.65 | €22.70 | €13.48 | €13.12 |
| Women 25-44 | €78.69 | €76.06 | €77.46 | €92.82 | €109.29 | €119.74 | €77.10 | €67.95 |
| Women ABC1 | €41.14 | €43.28 | €51.07 | €61.16 | €64.85 | €70.71 | €46.65 | €41.01 |
| Housekeepers | €12.11 | €12.73 | €13.32 | €16.14 | €18.39 | €18.76 | €11.93 | €11.77 |
| HK with Kids | €64.17 | €72.51 | €80.40 | €94.40 | €108.77 | €112.72 | €72.18 | €72.31 |
| Children 4-14 | €16.54 | €19.88 | €22.30 | €27.78 | €29.04 | €31.31 | €19.40 | €19.39 |
| Toys & Games | ||||||||
| Adults 18-34 | €70.62 | €75.75 | €79.45 | €90.02 | €102.92 | €96.27 | €64.84 | €70.22 |
| Men 18-34 | €139.81 | €152.16 | €176.84 | €192.69 | €236.61 | €197.86 | €122.55 | €152.91 |
AUDIENCE |
SEP |
SEP CABLE, SATELLITE & TELCOS PRICE |
OCT |
OCT CABLE, SATELLITE & TELCOS PRICE |
NOV |
NOV CABLE, SATELLITE & TELCOS PRICE |
DEC |
DEC CABLE, SATELLITE & TELCOS PRICE |
| Adults 15+ | €12.09 | €14.85 | €13.29 | €15.28 | €14.15 | €16.27 | €10.52 | €12.10 |
| Adults 15-24 | €250.56 | €288.26 | €255.00 | €293.25 | €274.44 | €315.96 | €187.96 | €216.15 |
| Adults 15-34 | €120.12 | €138.14 | €115.75 | €133.10 | €126.77 | €145.79 | €98.32 | €113.07 |
| Adults 25-44 | €75.24 | €86.53 | €78.32 | €90.07 | €75.41 | €81.81 | €63.91 | €73.50 |
| Adults ABC1 | €40.04 | €46.05 | €40.57 | €46.66 | €41.81 | €48.08 | €33.01 | €37.97 |
| Men 15+ | €30.58 | €35.16 | €29.68 | €34.13 | €32.54 | €37.42 | €24.76 | €28.47 |
| Men 15-34 | €291.90 | €335.65 | €261.75 | €301.01 | €306.29 | €352.23 | €223.92 | €257.51 |
| Men ABC1 | €95.74 | €110.11 | €95.55 | €109.89 | €105.52 | €121.35 | €87.45 | €100.56 |
| Women 15+ | €23.33 | €25.68 | €24.07 | €27.68 | €25.03 | €28.79 | €18.29 | €21.04 |
| Women 25-44 | €134.51 | €154.69 | €137.08 | €157.64 | €149.79 | €172.26 | €125.99 | €144.89 |
| Women ABC1 | €68.95 | €79.29 | €70.62 | €81.21 | €69.39 | €79.80 | €53.17 | €65.15 |
| Housekeepers | €21.29 | €24.48 | €21.70 | €24.95 | €23.65 | €27.20 | €16.89 | €19.42 |
| HK with Kids | €131.72 | €151.47 | €128.41 | €147.67 | €145.55 | €167.38 | €103.16 | €118.63 |
| Children 4-14 | €39.19 | €0.00 | €44.52 | €0.00 | €44.82 | €0.00 | €24.94 | €0.00 |
| Toys & Games | €42.80 | €66.34 | €66.34 | €42.80 | ||||
| Adults 18-34 | €143.68 | €165.23 | €137.89 | €158.58 | €160.21 | €184.24 | €119.87 | €137.85 |
| Men 18-34 | €333.41 | €383.42 | €355.60 | €408.94 | €442.45 | €508.81 | €282.01 | €324.31 |
- Kids / Toys & Games prices are for airtime bought in RTÉ time.
- The 18-34 Audiences listed in the table are available for trading for alcohol brands only.
- Split Pricing will be published for December in Advance of AB Deadlines, and will not apply to the supermarket and Cable, Satellite and Telco’s categories.
- Limited availability for Women 25-44.
- Prices are based on the relevant universes in operation at the time of publishing. Any changes to the universes will result in price changes.
Revised June 2021
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