VPAID
- Audio
- AV
- Digital Display
- Rate Card
- Copy Clearance
- T&Cs / Policies
Ad Control Bar
Sitting above the player controls, the ad control bar allows user to engage in several ways.
Formatting:
Format: VPAID
Dimensions (W x H): 16:9 Aspect Ratio
Initial overlay banner:
- File size: 100KB
- Should not consume more than 2/10 of the available player screen.
- Positioned: To the centre, directly above the Players Control Bar. Maximum of 7 interactive icons.
The player control bar measure 40px in height, and SHOULD NOT be interfered with.
Expanded overlay:
- Initiated on-click.
- Can occupy 8/10 of the player screen.
- Once overlay format displays it must have a clearly visible ‘Close Ad X’ button positioned in the top right hand corner that WILL collapse 100% of the overlay, & return to the playing Pre-roll.
As with the Initial overlay banner each expanded overlay must not interfere with the Players Control Bar.
The expanded overlay can contain as much detail & engagement you feel is appropriate.
Example Size(s): Pre-roll 640×360, Initial Overlay Icon(s) 94×60, Expanded Overlay 576×324.
Technical Specs:
VPAID ads for RTÉ Player may contain the following asset types: SWF, JPG, GIF, PNG and h.264 (MP4 wrapper).
Video File Format: MPEG2 or MPEG4
Duration: Max 30 Seconds
Bitrate: MPEG2 – Minimum 4Mb/s or MPEG4 – Minimum 2Mb/s
Audio Levels: Must not exceed – 12db
Video File Size: 3.5 MB (MIN), 15MB (MAX)
Non Video (assets) File Size: 500KB
Initial Overlay:
Companion MPU (300×250) Ad
Format: SWF, JPG, GIF, PNG
File Size: 40KB
Submission Guideline(s)
IMPORTANT: To be supplied as a VAST Tag.
Certified Partner(s)
See also: www.iab.net/media/file/dv-controlbar.pdf