The Dry Series 2 Sponsorship

After a smash-hit first season, comedy drama The Dry is making its eagerly awaited return to RTÉ One and RTÉ Player on May 15th 2024. Written by BAFTA nominated screenwriter Nancy Harris, directed by Paddy Breathnach and produced by the Oscar nominated Element Pictures (Poor Things, Normal
People), series 1 saw thirty-something Shiv Sheridan return home to Ireland after years of partying in London, aiming to live a sober life.

In series 2 we find Shiv and the dysfunctional Sheridan family relatively content 7 months on, but how long will it stay that way? After all, how normal is it for three grown adults to still be living at home with their parents?

Series 1 resonated strongly with Irish audiences with a 22% share of All Adults and 800,000 streams to date on RTÉ Player.

Harris had the following to say about the upcoming season:

“The characters are all deepening and developing and they all have challenges - it’s going to be quite the rollercoaster, and not just for those who are trying to stay sober...”

Executive Producer, Emma Norton at Element Pictures added:

‘We all fell in love with the Sheridan family in season one and it is such a treat to get to spend more time in their chaotic company.’



Average Adult Audience
234,000* per episode, 22.65%* Share
Sponsorship Reach and Frequency
+1 : 21.9%** +4 : 14.5%**
RTÉ Player impressions so far for Series 1 over 800,000**


*TAM Ireland, Arianna, TV Items March 2023,
**TAM Ireland, Arianna, Sponsorship Reach and Frequency March 2023
***Piano March 2023 - February 2024



Date May 15th on RTÉ One
Slot Wednesdays, 21.35pm
Episodes 8 x half hour
Stings 2 x 10”, 2 x 7” around every episodes on TV
RTÉ Player Live and On Demand and will include Series 1 (Boxset Series 1 and 2 for 12 months)






Ruth Kennedy TV Sponsorship Lead