The Late Late Toy Show is the Biggest Show of 2019
Important messages from children of Ireland made Friday night's Late Late Toy Show unmissable for Irish viewers at home and abroad.
The must-see broadcast of the Irish television calendar captured the hearts of viewers at home and abroad at the weekend, addressing a broad range of issues including bullying and homelessness, and telling compelling stories which resonated hugely with audiences watching on across a range of RTÉ platforms.
RTÉ One Figures
- The Frozen themed spectacular had an average audience of 1.35 million* on the night.
- Its Share of Viewing* was 76% among Individuals and 91% among Children.
- Since broadcast there have been an additional 172,000 TV viewers via time-shift, as of 03/12/2019.
On the RTÉ Player, there were a total of 233,000 streams to The Late Late Toy Show from Friday 29/11 to Sunday 01/12. This was an increase of 8% compared to the same time period in 2018. The first broadcast of The Late Late Toy Show with Irish Sign Language received an overwhelmingly positive response from both ISL users and hearing audiences alike, with over 28,000 streams. It was also broadcast on RTÉ News Now.
Months of preparation go into this complex and demanding show, and so to see The Late Late Toy Show touch so many people, all across Ireland, is especially welcome. Congratulations to the team, but of course extra special congratulations to the hundreds of young people who gave the best of themselves last Friday night..
This year’s show was widely lauded on social media with #LateLateToyShow trending number one worldwide on Twitter on Friday night and trending in Ireland across the weekend. On both The Late Late Show and RTÉ One Facebook pages, clips from the night have a total reach figure of 2.7 million. The #LateLateToyShow clips on Twitter have received 1,883,400 views, with Sophia's clip alone hitting almost 850,000 views. On Instagram, pictures and videos from the #LateLateToyShow have a reach figure of over 480,000.
Friday night's Late Late Toy Show was about many things: a big show with brave voices, electric performances, and of course some fantastic toys. But at its core were the stories and experiences of some remarkable kids; the nation listened, and we witnessed a huge outpouring of support and encouragement across social media. I'm delighted that over 1.3 million people tuned in live for this incredible showcase of talent, diversity, and inspiration. It showed, yet again, that coming together as a community is such a big part of who we are.