The average Irish Adult watches approximately 4 hours of AV content per day. Most AV viewers watch on a TV set (83%) while 17% view on a laptop, smartphone, or tablet, (TAM Ireland & IPSOS MRBI 2017).
In 2017, RTÉ programming accounted for the top 20 most watched programmes across all channels in Ireland, (TAM Ireland, Feb 2018).
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RT @Mktsociety: The apparent advantages of gaining unique reach due to high penetration can be watered down by its reduced ability to deliv…