The Aldi Play Rugby Partnership was truly a media first. We used two RTÉ TV Studios for the duration of the 6 Nations, and in the process developed new processes and technical models - breaking new ground in the Live commercial space.

Utilising multiple channels, via RTÉ Media Sales, has enabled us to reach that audience with engaging and inspiring content in formats that are relevant and have delivered demonstrable benefit to the brand.

As Ireland’s leading on-demand advertising platform, RTÉ Player was key in our media mix to launch the ‘Perfect Surprise’ campaign. Taking the assets from our TVC, RTÉ delivered a consistent experience across desktop, mobile and tablet – providing us with a unique opportunity to engage with our target audience in an exciting and relevant way.

Working collaboratively with the RTÉ Media Sales team resulted in us achieving a highly impactful ‘break out’ VOD format for L’Oréal Paris. The campaign has been extended due to its impressive performance and we look forward to seeing the final results.

The RTÉ takeover is a perfect example of how good creative can deliver cut through in a crowded digital space and allow a brand to engage with the consumer in a meaningful way – in this case, giving us the opportunity to showcase the innovative look and design of the all-new Mazda 2.

The RSA were delighted with this disruptive takeover- this campaign launched back in 2012 so working with RTÉ to develop this creative HPTO was a great way to refresh the message and get people to take notice again!