Weekdays, 9AM–11AM

Available January 2026

Today with David McCullagh is the place for sharp and accessible coverage of all the day’s main news stories, biggest talking points, and engaging human-interest stories.
David will guide listeners through the major news events of the day, offering in-depth analysis, live reports, and thought-provoking conversations with key figures from politics, culture, business, and beyond — all underpinned by his trademark curiosity and clarity.

Broadcasting directly after Morning Ireland in a new time slot of 9am to 11am, Today with David McCullagh is one of Ireland’s biggest mid-morning radio shows.
The Today programme maintains all the features that generations of listeners have come to expect — analysis and debate around the top national and international stories of the day, spanning news, politics, sport, and entertainment.
It also regularly features expert advice on money, travel, food, and health & wellbeing, with the regular ‘The Gathering’ panel wrapping it all up every Friday.

Today with David McCullagh aims to inform, challenge, and entertain — providing a space for serious journalism and lighter moments alike, reaffirming RTÉ Radio 1’s reputation as the voice of the national conversation.

Sponsorship Package Audience Delivery

• All sponsors are subject to RTÉ Sponsorship clearance.

• Category restrictions apply.

• All voice-over fees must be incurred by the sponsor.

Current sponsor: Cash & Carry Kitchens
Previous sponsors: Allcare Pharmacy, SOLAS Learning Works, Opel

Sponsorship Package Details

Times: Weekdays 09:00–11:00AM

Stings

• 6 × 10-second sponsored credits per day / 30 per week

Example:
“Today with David McCullagh sponsored by SPONSOR + SPONSOR TAG LINE”

Promos

6 × premium cross-station promos across the RTÉ Radio 1 schedule:

Example:
“Today with David McCullagh sponsored by SPONSOR NAME ONLY”

Homepage Sponsorship

Sponsor leaderboard on show homepage.
[Click to View Homepage]

Listen-back Sponsorship

1 × sponsor-credited sting to feature at the beginning of every show. Listen Back during the sponsorship term.

Example:
“Today with David McCullagh sponsored by SPONSOR + SPONSOR TAG LINE”
[Click to Listen to the Podcast]

Sponsorship Fee

12 Months — €350,000

For more information, please contact: