Sources: Linear TV — TAM Ireland/Nielsen (National, Individuals 4+, RTÉ One, Average ‘000s & Shares, consolidated). RTÉ Player — Piano Analytics.
Individual Spot Packages: The Late Late Toy Show 2025
Posted on September 25, 2025
On December 5th, 2025, Patrick Kielty returns to host the nation’s favourite festive celebration – The Late Late Toy Show.
Year after year, the Toy Show stands as Ireland’s most-watched TV event, unmatched in its reach, engagement, and the deep emotional bond it creates with audiences – and this year is set to be its best yet! Kielty wowed audiences yet again last year, with The Late Late Toy Show’s unforgettable Home Alone theme, captivating 1.7 million viewers over the weekend.
Online, #LateLateToyShow lit up social media, generating 26.2 million video views and 2.2 million interactions. On YouTube, 2024 highlights from the Toy Show drew over half a million views, while the Toy Show Appeal raised an over €5 million in support of children’s charities across Ireland.
The Late Late Toy Show 2024 Audience Figures
| Individuals | 76% |
| HKWK | 88% |
| Children | 94% |
| RTÉ Player | Record-breaking 683,000 streams from 100 countries |
Individual spot bookings and packages
| TV | Individual Spot (30") | €45,000 | PIB +15% (limited). Break selection +20%. |
| Digital | RTÉ Player — ROI Streams | €12,000 | 200,000 impressions |
| RTÉ Player — International Streams Only | €5,000 | 83,333 impressions | |
| RTÉ Guide — Toy Show Issue (Full page) | €2,500 | + 150,000 impression MPU on RTÉ.ie | |
| Activation | Audience Giveaway | €15,000 | Subject to editorial approval (see requirements below) |
Audience Giveaway Requirements
- All prizes subject to editorial approval.
- Once approved, sponsor must provide 240 prizes at a value of €150 each (in addition to the media fee).
- On-air script approx. 25 seconds; subject to RTÉ approval and changes.
- Giveaway mechanic (props/images) subject to RTÉ approval.
- Positioning of the giveaway is at editorial discretion and cannot be guaranteed.
Terms & Conditions
- TV costs are based on 30-second copy. RTÉ Player costs based on 0–30 second copy.
- PIB on Television: second or penultimate in break, +15% (limited availability).
- Break selection on Television: +20%.
- RTÉ Player: Direct IO bookings only, with ads to be served by RTÉ.
- Player packages must run for 7 days post live episode (until 12 Dec 2025).
- Player copy deadline: Friday 28 November 2025.
- Once bookings are confirmed they are non-cancellable and non-transferable.
For more information, please contact:
| Laura Lester | laura.lester@rte.ie | 208 2562 |
| Emer O’Connell | emer.oconnell@rte.ie | 208 2326 |