The Late Late Toy Show 2025
Friday December 5th
Christmas begins here! On December 5th, 2025, Patrick Kielty returns to host the nation’s favourite festive celebration – The Late Late Toy Show. Year after year, the Toy Show stands as Ireland’s most-watched TV event, unmatched in its reach, engagement, and the deep emotional bond it creates with audiences and this year is set to be his best yet!
Kielty wowed audiences yet again last year, with The Late Late Toy Show’s unforgettable Home Alone theme, captivated 1.7 million viewers over the weekend. Online, #LateLateToyShow lit up social media, generating 26.2 million video views and 2.2 million interactions.
On YouTube, 2024 highlights from the Toy Show drew over half a million views, while the Toy Show Appeal raised an over €5 million in support of children’s charities across Ireland.
THE LATE LATE TOY SHOW 2024 AUDIENCE FIGURES
| Individuals | 76% Share |
| HKWK | 88% Share |
| Children | 94% Share |
| RTÉ Player | A record breaking 683,000 streams from 100 countries. |
Linear TV Source: TAM Ireland/Nielsen, based on National, Individuals 4+. RTÉ1,
Average 000’s and Share, Consolidated. RTÉ Player Source: Piano Analytics.
| BREAK ONE PACKAGES (2 AVAILABLE) |
PACKAGE ONE: €95,000
TV
| Spot in Late Late Toy Show | Break 1, positioned FIB |
| Spot in Repeat | Break 1, positioned FIB |
DIGITAL
| RTÉ Player | 250,000 impressions, positioned FIB |
PACKAGE TWO: €80,000
TV
| Spot in Late Late Toy Show | Break 1, positioned LIB |
| Spot in Repeat | Break 1, positioned LIB |
DIGITAL
| RTÉ Player | 250,000 impressions, positioned PIB |
| BREAK TWO PACKAGES (2 AVAILABLE) | €80,000 |
TV
| Spot in Late Late Toy Show | Break 2, positioned FIB or LIB |
| Spot in Repeat | Break 2, positioned FIB or LIB |
DIGITAL
| RTÉ Player | 250,000 impressions, no PIB |
| BREAK THREE & FOUR PACKAGES (2 AVAILABLE) | €72,000 |
TV
| Spot in Late Late Toy Show | Break 3 or 4, positioned FIB or LIB |
| Spot in Repeat | Break 3 or 4, positioned FIB or LIB |
DIGITAL
| RTÉ Player | 200,000 impressions, no PIB |
| IN BREAK PACKAGE (1 AVAILABLE) | €70,000 |
TV
| Spot: in break to Late Late Toy Show | In break, positioned LIB |
| Spot: in break to repeat | In break, positioned LIB |
DIGITAL
| RTÉ Player | 200,000 impressions, no PIB |
| AUDIENCE GIVEAWAY | €15,000 |
| TV costs are based on 30 second copy. RTÉ Player costs based on 0-30 second copy. |
| RTÉ Player: Direct IO bookings only, with ads to be served by RTÉ. |
| Banking advertisers cannot avail of these packages, due to the FIB/LIB positioning element in the offer, which clashes with the current programme sponsor. |
| If advertisers wish to ensure their AV packages, a Caria booking must be received by RTÉ by 12.30pm on Friday 19th September. |
| In the event of over subscription, RTÉ will confirm whether applicants have been successful in securing airtime by Tuesday 23rd September. |
| Priority for remaining packages will be offered to non- successful Break One Package applicants based on the allocation criteria. |
| Allocation Criteria will include overall GED commitment and YOY expenditures, etc. |
| Individual spot bookings will not be taken until package allocation has been finalised. |
| Please note that once bookings have been confirmed by RTÉ they are non-cancellable and non-transferable. |
For more information, please contact:
| Laura Lester | laura.lester@rte.ie | 208 2562 |
| Emer O’Connell | emer.oconnell@rte.ie | 208 2326 |