Primetime Movies Sponsorship


Sponsorship Opportunity

Primetime Movies on RTÉ showcase a selection of blockbuster movies and audience favourites aired during peak viewing hours on RTÉ One and RTÉ2. These movies cater to a wide audience, featuring a mix of Hollywood hits, Irish cinema, and comedies.

Over the past 12 months each of the movies that ran in the slot were watched by an average of 55K Individuals/ 9.39% Share. Among Adults the average share of viewing is 9.38% and for Housekeepers is 9.62%. The sponsorship reached 85% of Housekeepers with 75.6% of them seeing the sponsorship at least 4 times.

Brooklyn was the highest rating movie in this slot, for Adults it achieved an average audience of 239.2K/26.72% share and for Housekeepers it achieved an average audience of 141.8k / 27.09% share. In 2024, Primetime Movies achieved a total of 1.7M streams on RTÉ Player, with Brooklyn being the most popular film among viewers.

Previous Sponsor: Nissan

Primetime Movie titles to come in 2025

Brooklyn A Man Called Otto Saltburn Creed
Intermission The Menu Oasis: Supersonic The Hurt Locker
Legally Blonde A Quiet Place Part II Jurassic World: Dominion Knives Out
Gladiator Dune Don't Worry Darling Mission Impossible: Fallout
Bridget Jones’s Diary Where the Crawdads Sing Belfast Amercian Fiction

 

Sponsorship Package

Minimum 2 x 10" and 4 x 7" sponsor stings (repeated on RTÉ One +1 and RTÉ2 +1, estimated 300 movies in total)
RTÉ Player Live sponsorship: 10" pre roll and 2 x 10" mid roll on all catch up movies (when available)
Primetime movie sponsorship excludes the following dates: 21st December - 3rd January (this period is sold as Christmas Movie package)

 

Price

€300,000 12 Months

 

Sources:

TAM Ireland, Arianna TV Items, Jan - Dec 2024

TAM Ireland, Arianna Sponsorship R&F, Jan - Dec 2024

For more information, please contact:

Ruth Kennedy TV Sponsorship Lead
ruth.kennedy@rte.ie 0879398325