Takeover the breaks on mobile devices and be THE ONLY ad in the break!
Smartphones are the second most popular device for RTÉ Player after CTV, with 24% of streams attributed to Mobile and 9% to Tablets*. Our new RTÉ Player research with RED C** also shows that fewer ad breaks results in greater attention, so this is an unmissable opportunity for a brand to stand out from the crowd.
This offer is only available across on-demand content. We can accommodate any creatives from 10” to 60” and apply a frequency cap of between 1 – 3, depending on the client's needs. The recommendation for this campaign is to run for at least 2 weeks and it can be booked through IO or programmatically.
OFFER DETAILS
Mobile devices only (Phone & Tablet) Pre/ mid
€100 cpm (based on 30” rate)
10” – 60” lengths
Run across all on demand content
Frequency cap 1 - 3
IO or Programmatically
Specific Targeting available at a premium
Sources:
*Piano/ATI data, Jan 1-28, 2024
** Red C/RTÉ, RTÉ Player: Real People Behind 4 Screens Research Report 2023
TERMS & CONDITIONS
Min. spend €3k - Budget to be reconciled & billed post TX
Solus ad based on number of imps
Min. campaign length 2 weeks
Programmatic bookings – Separate tag required
IO – “On Demand Mobile Takeover” noted in campaign name & sales house notes
Once bookings have been confirmed they are non- cancellable & non-transferable
