RTÉ.IE MOTORING SECTION SPONSORSHIP
Posted on February 19, 2025
The motoring section of the RTÉ website attracts a highly engaged audience of car enthusiasts, potential buyers, and individuals actively researching their next vehicle. By sponsoring this section, car dealers and manufacturers can position their brand directly in front of a niche, relevant audience that is primed for purchase decisions.
KEY BENEFITS FOR CAR DEALERS & MANUFACTURERS
| 1. Targeted Reach |
| Engage an audience with a demonstrated interest in motoring, cars, and automotive news. |
| Reach individuals actively researching vehicles—potential buyers in their decisionmaking phase. |
| 2. High Visibility Across the Section |
| Prominent branding on the Section Home Page and Article Pages, ensuring consistent exposure. |
| Capitalise on premium ad placement to showcase your latest models, offers, or dealership services. |
| 3. Drive Action with Finance Solutions |
| Integrate a finance calculator or a “Apply for Finance” link as a call-to-action (CTA) on your display advert. |
| Tap into the growing number of consumers seeking convenient financing options. Providing direct access to these tools positions your brand as a trusted, solutionsoriented partner |
| 4. Brand Authority |
| Align with RTÉ’s trusted and well respected platform, enhancing your credibility in the Irish motoring market. |
| Benefit from association with high-quality motoring content that keeps users engaged and returning for more. |
| 5. Localised Advantage |
| Gain an edge in Ireland’s competitive motoring industry by targeting a localised audience through Ireland’s leading media platform. |
IDEAS FOR YOUR DISPLAY AD
| 'Calculate Your Car Finance Instantly' A direct CTA encouraging users to explore their finance options. |
| 'Apply for Car Finance in Minutes' A seamless way to capture leads and encourage inquiries. |
| 'Find Your Next Car Here' Perfect for showcasing your current offers or inventory. |
SPONSORSHIP FEE
| €15,000 |
| 6-month sponsorship of RTÉ.ie Motoring Section including Section Home Page and Article Pages. |
For more information please contact:
| Alex Murray | Digital Trading Executive |
| 087 628 8876 | alex.murray@rte.ie |