Drama on RTÉ Sponsorship


New Sponsorship Opportunity

  • 7 major RTÉ dramas will be shot in 2025
  • 37 hours of high-quality, homegrown storytelling
  • International sales secured in 27 territories and regions worldwide
  • Investment in Irish talent, culture, and the broader creative economy
  • Filming taking place across Ireland’s city streets and coastal towns, featuring the beauty of our native landscapes

RTÉ is offering a unique opportunity for your brand to partner with 7 major Irish dramas airing in 2025/2026. We will deliver 37 hours of premium storytelling filmed across Ireland’s stunning landscapes, with international distribution already secured in 27 territories. This sponsorship positions your brand at the heart of world-class content that celebrates Irish talent and culture, while delivering powerful multiplatform exposure across RTÉ One, RTÉ Player, and global streaming platforms.

Drama’s universal appeal ensures your message resonates with a diverse, emotionally engaged audience, and aligns your brand with creativity, authenticity, and cultural impact. Working with a number of national and international co production partners, this significant level of original RTÉ drama production represents a sizable investment in Irish talent, culture, and the broader creative economy.

Seven major RTÉ dramas will be shot in 2025, all featuring emerging and established Irish acting talent with filming taking place across Ireland’s city streets and coastal towns, showcasing the range and reach of Irish storytelling and featuring the beauty of our native landscapes. Productions are also underway in international locations in Spain, Belgium, and Tenerife. Together with our broadcast partners, currently in production are Hidden Assets Series 3, The Walsh Sisters, These Sacred Vows, The Dry Series 3, Obituary Series 2 and SisterS Series 2. Director of Video at RTÉ,

Steve Carson, said;

“Irish drama is making an impact on the world stage, and RTÉ is delighted to play our part in this surge of Irish creative talent. The range and quality of Irish drama in production this year is driven by our new direction strategy, working with partners across the creative sector to develop and showcase the Irish stories for audiences at home and abroad.”

AUTUMN 2025

The Walsh Sisters

  • 6 X 1 Hour Episodes
  • RTÉ One & RTÉ Player

Obituary (Season 2)

  • 6 X 1 Hour Episodes
  • RTÉ One & RTÉ Player

Hidden Assets (Season 3)

  • 6 X 1 Hour Episodes
  • RTÉ One & RTÉ Player

COMING 2026

These Sacred Vows

  • 6 X 1 Hour Episodes
  • RTÉ One & RTÉ Player

SisterS (Season 2)

  • 6 X 30 minute Episodes
  • RTÉ One & RTÉ Player

The Dry

  • 8 X 30 minute Episodes
  • RTÉ One & RTÉ Player

Tall Tales & Murder

  • 6 X 1 Hour Episodes
  • RTÉ One & RTÉ Player

Package Cost & Sponsorship Information

Date End September 2025 (Date TBC)
Channel RTÉ One
RTÉ PLAYER Live and On Demand
Stings Stings:
1 hour drama : 2 x 10", 4 x 7"
30 minute drama : 2 x 10", 2 x 7"
(Total Stings 487 in the package)
Sponsor Logo Sponsor Logo on all promo's for the series on TV and Social Media
Package Price €400,000

 

Terms & Conditions

  • Sponsorship Process
    Interested advertisers must send their expressions of interest in writing to Caroline.Mills@rte.ie by Monday 21st July. RTÉ will then respond once this deadline has passed.

Bidding Process

  • If more than one expression of interest is received that meets the reserved price, RTÉ will inform all parties in writing as to the next stage process to award the Sponsorship.
  • RTÉ will make a decision on the successful bidder based upon a range of factors, including but not limited to, bid amount and RTÉ's view as regards brand fit and creative concepts fit. For the avoidance of doubt, RTÉ's decision on which bid to accept or reject will be final.
  • Bids in gross fixed amounts in euro.
  • RTÉ will also expect that bids amounts will be incremental additional spend by the proposed sponsor and not in substitution for any existing or expected advertising and/or sponsorship spend by the sponsor with RTÉ.
  • Any offers received will be binding.

For more information, please contact:

Ruth Kennedy Sponsorship Manager Video & Digital
ruth.kennedy@rte.ie 0879398325