Best of U.S Sponsorship Package
Saddle up and discover a new frontier of sponsorship with our Best of U.S strand on RTÉ Player - a specially lassoed collection of top performing content from the land of the brave and free!
Boxsets are a huge draw for RTÉ Player viewers, accounting for 27% of time spent*. This new package includes 100s of hours of premium, on demand drama (621 episodes) including Yellowstone, Dopesick and The Good Fight - titles that have been dominating our most-watched list.
We’re seeing huge growth in Big Screen viewing on RTÉ Player but our Best of U.S content actually over performs in this category, climbing from 51% to 64%!
RTÉ PLAYER VIEWING HABITS
Those watching with a partner tend to look for “neutral viewing” - content that will be enjoyed by both parties. Drama, Documentaries and Lifestyle perform strongly:
- 1 in 3 or 36% of users view RTÉ Player most often with a partner
- 68% of users view most often in the Living Room
- 60% of users claim to view most often on big screen
STRONGER ADVERTISING IMPAC T
Brands that advertise on both linear and RTÉ Player not only benefit from higher recall levels but also from the legitimacy of the RTÉ brand.
HIGHER REACH AND RECALL
RTÉ Player builds on TV Recall as well as Reach. Average brand recall uplift of +26% amongst users that watch RTÉ TV and RTÉ Player (vs TV alone)
BRAND LEGITIMACY
PREMIUM - Brands advertising on RTÉ are perceived to be successful.
TRUSTWORTHY - Users believe RTÉ would not promote
brands posing a risk.
CAPTURES HARD TO REACH GSWKS AND ABC1S - Hard to reach audiences engage with On Demand. Busy lifestyles make on-demand offerings the perfect screen solution.** On Demand is the primary means of engaging with content on screen and via audio***
Sources
*Red C/RTÉ, RTÉ Player: Real People Behind 4 Screens Research Report 2023
**ABC1 Audience Research - RedC/RTÉ 2023
***QSWK Audience Research - RedC/RTÉ
PROGRAMME INFORMATION
| Show | Episode Count |
| Billy The Kid | 8 |
| Colin From Accounts | 8 |
| Dopesick | 8 |
| Killing Eve | 32 |
| Love and Death | 7 |
| Our Miracle Years | 12 |
| The First | 8 |
| The Good Wife | 156 |
| The O.C. | 92 |
| The Sex Lives of College Girls | 20 |
| The West Wing | 156 |
| Yellowstone | 47 |
| The Good Fight | 60 |
| The Loudest Voice | 7 |
PRICE
| €75,000 | 3 Months |
TERMS & CONDITIONS
- Titles in this offer are available for sponsorship on RTÉ Player only.
- Boxsets must be sponsored as a group and not individually.
- Category restrictions: Alcohol, Gambling. Select title restrictions on HFSS, unhealthy products.
- Creative copy, subject to copy clearance and editorial approval.
- Editorial Approval: RTÉ reserves the right to refuse a creative which is deemed inappropriate and/or harmful to our users at any time.
- Creative must be delivered one week working week prior to live date.
- Reporting Metrics: ad impressions & clicks only, CTR rates.
- Reporting delivery: RTÉ Media Sales will provide first party delivery reports once monthly on an agreed calendar date and time.