RTÉ Commercial has today announced Very, one of Ireland’s leading online retailers, as sponsor of The Traitors Ireland, coming to RTÉ One and RTÉ Player later in the year.  

The sponsorship deal with Very includes 240 Very credited stings airing across The Traitors Ireland episodes on RTÉ One and RTÉ One +1 as well as other content yet to be announced.

The deal also covers live broadcasts on RTÉ Player, all available catch-up episodes, and sponsor logos on all dedicated promos across television, audio and social media channels.  The package also includes 2 x 10” credited stings top and tail around The Traitors Ireland segments on the official radio partner of the series which will be announced later in the summer.

Siobhán McSweeney as presenter of The Traitors Ireland will guide viewers through the game, keeping an eagle-eye on the action as contestants fight to stay in the game.  Filming concluded on the Irish version of the hit series that has enthralled audiences around the world, including award-winning versions in the UK, US and the Netherlands.  The Traitors Ireland was filmed at the iconic Slane Castle Co Meath and will feature contestants from all around the country following a national casting call for applications last year.

From L to R: Niamh Donnelly, Very Marketing Manager - Brand & Sponsorship, Siobhán McSweeney, Catherine O'Toole, Very Head of Marketing, Karen Fitzpatrick, Very Marketing Manager- PR & Social

Catherine O’Toole, Head of Marketing at Very said: “The Traitors is a show that has become a global phenomenon, a cultural moment that sparks conversation, fuels speculation, and keeps audiences guessing, and we can’t wait for it to come to Ireland! Through our sponsorship of The Traitors Ireland, which is set to be a key cultural moment this autumn, we’ll be able to bring our ‘flamazing’ brand world into play and add a splash of flamboyance to the mystery. Viewers will see distinctly Very branded stings across the live shows and on catch-up featuring our much-loved Irish flamingo, Cherry.  We’re proud to champion Irish storytelling and production, and this collaboration is a testament to our ongoing commitment to premium partnerships that build meaningful, long-term connections with our customers.”  

Alex Culligan, Head of Media Sponsorship, Core Sponsorship, said:  “The Traitors Ireland is the most anticipated and exciting TV programme and TV sponsorship to come to the market this decade. It is set to captivate the nation, so we knew it would be the ideal platform for the right brand. Very wants to connect with a highly engaged audience at a key time of year for the brand, so the timing and the opportunity are a perfect match.”  

Gavin Deans, Commercial Director, RTÉ said: “We’re thrilled to welcome Very as the sponsor of what promises to be the biggest TV event of the year, The Traitors Ireland. Excitement is building across RTÉ, and it’s vital for us to collaborate with partners who share our passion for championing Irish storytelling and production. Very’s commitment to supporting homegrown content makes them the perfect partner for this landmark series. We’re grateful for their support and look forward to bringing this phenomenal show to audiences across Ireland together.” 

The nail-biting psychological reality competition sees a group of strangers arrive at a remote castle to play the ultimate game of deception, betrayal and trust, all in the hope of winning up to €50,000. But, hidden amongst them are the Traitors, who will attempt to secretly murder a player every night, without getting caught. It’s up to the others, the Faithfuls, to try to detect who the Traitors are, and banish them from the game, before they become their next victim.

Each day, the group embark on Missions as they work together to add more money to the prize pot. For the lucky ones who survive to the end, they have the chance of winning that life-changing cash, but if a Traitor remains undetected, they’ll steal all the money.

The Traitors Ireland will air on RTÉ One and RTÉ Player later this year.

For further information please contact:    
Sharon Sorohan, RTÉ Communications