Penneys launches this year’s RTÉ Late Late Toy Show collection

What time is it? It’s Toy Show time! RTÉ is proud to partner with Penneys to launch this year’s RTÉ Late Late Toy Show collection, featuring the much-loved family pyjama sets, snuddies, socks and accessories. An iconic Irish tradition, the RTÉ Late Late Toy Show signals the beginning of Christmas for many families across Ireland, and there is no better way to enjoy the festive entertainment than snuggled up in a pair of pjs.

As part of the partnership, now in its 8th year, Penneys is donating €100,000 to the RTÉ Toy Show Appeal to support children’s charities and causes around Ireland. Donations to the RTÉ Toy Show Appeal are managed and distributed by The Community Foundation for Ireland with the aim of changing children’s lives for good. In 2021, over 1.1 million children and family members were helped by donations made to the Appeal and over 150 charities received grants, helping to support children in every county across Ireland.

In addition, Penneys will donate a further €20,000 to Children’s Health Foundation to support sick children and their families in Children’s Health Ireland at Crumlin, Temple Street, Tallaght and Connolly. There will also be a special delivery of The Late Late Toy Show pyjamas, cosy socks and stationery for children spending the night of the Toy Show in Children’s Health Ireland hospitals and urgent care centres so they can join in on the festive fun.

This year’s collection has everything a family could need for a cosy night in, whilst helping a good cause, including the RTÉ Late Late Toy Show owl pyjamas for adults (€15) and children (€12) a baby sleepsuit (€11) for those new to the Toy Show tradition! Parents and children can snuggle up on the sofa ahead of the “most exciting night of the year” with The Late Late Toy Show fleece snuddie for adults (€21) and kids (€19) and furry friends can get in on the action with a pet bow tie and bandana set (€5) and pet toy (€4.50). The range also features Late Late Toy Show cosy socks for adults (€6) and kids (€5) and a Letter to Santa kit (€3), ready to jot down ideas for Santa Claus.

The new collection is on sale in Penneys stores nationwide from Monday 10th October, while stocks last.

Damien O’Neill, Head of Penneys Ireland and Northern Ireland said: “The RTÉ Late Late Toy Show is one of the most magical nights of the year for families across Ireland and we are delighted to partner with RTÉ to launch this year’s range, including the highly anticipated pyjama sets. This is the eighth year of our partnership and we’re proud to be supporting both the RTÉ Toy Show Appeal and Children’s Health Foundation this year with our biggest ever donation of €120,000, helping children and families nationwide. We understand that there are kids who will not be at home to watch the show due to illness and we want to bring some festive joy to CHI hospitals by delivering pjs and other products from our range so they can be a part of this special night.”