RTÉ becomes the only Irish owned online publisher to be granted JICWEBS DTSG seal of approval for brand safety
The aim of the Good Practice Principles is to enhance transparency in the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.
Commenting on the certification, Mary Corcoran, Ad Operations Manager at RTÉ Media Sales stated,
“Brand safety has always been a key focus of RTÉ. Our clients deserve for their campaigns to run in a safe environment. Incorporating best practices and our own internal mechanisms (Ad Sentry) we are delighted to be verified and held accountable to such a high standard. We take the responsibility of this accreditation very seriously and work to uphold its principles at all times. "
As a JICWEBS approved auditor, ABC supplies the online media industry with a trusted and robust currency on which media space can be bought and sold. For more information on ABC’s audit services please go to: www.abc.org.uk/audit-services#brandsafety
For RTÉ this builds upon the introduction of Ad Sentry in September 2018 an algorithm built into RTÉ’s content management system that captures information in real time as an article is written, allowing Ad Sentry to decide if an article is suitable for carrying advertising prior to it being published.