RTÉ has announced laya healthcare, as the new sponsor of 2FM Breakfast with Carl, Roz & Aisling.

Hosted by Carl Mullan, Roz Purcell and Aisling Bonner, 2FM's three-hour breakfast show has everything to get the day started with great music, comedy sketches, competitions, giveaways and always guaranteed laughs.

Brokered by Mindshare Ireland, the 12-month 2FM sponsorship includes 10 x 10-second sponsor-credited stings per show, sponsor-credited promos across the 2FM seven-day schedule, promotions, outside broadcasts, listen-back and homepage sponsorship.

Rebecca Trevor, Head of Marketing and Consumer Sales, laya healthcare said:
"We’re delighted to team up with Roz, Carl and Aisling on 2FM Breakfast for this exciting new partnership. There’s a natural synergy between the energy of the show and what we stand for at laya healthcare — being there for our members when they need us, with faster, more accessible care. The show’s upbeat, feel-good start to the day mirrors our commitment to looking after people always. We’re really looking forward to what’s ahead with the brilliant 2FM Breakfast team.”

Tara Farrell, Sponsorship Manager RTÉ Radio said:
"Following the latest JNLR results, RTÉ 2FM remains the most-popular radio station in the country for 15 to 34-year-olds. With 148,000* listeners tuning in every morning 2FM we are delighted to welcome laya healthcare back to 2FM as our brand new sponsor of 2FM Breakfast."

Kate O' Leary, Managing Partner, Mindshare Ireland said:
"We were seeking a standout partnership to match laya healthcare’s ethos of always being there for its members - a breakfast show is one of the most trusted and consistent ways for listeners to start their day, making it an ideal platform to align with. Laya healthcare’s sponsorship of 2FM Breakfast is an exciting opportunity for the brand to connect with a national audience at high frequency on a daily basis, providing a powerful platform in a highly competitive category."

For further information please contact:  

Caoilinn Putti, RTÉ Communications