MediaStar Training with IAPI
MediaStar is a media analysis tool that has been customised for Irish requirements and is bundled with the quarterly JNLR (Joint National Listenership Research) radio listening data allowing media planners to plot detailed station cost and audience runs for all stations covered in JNLR, create station and target audience profiles and much more.
About this course
This course will provide agency planners with an insight into how MediaStar data is generated so that they can then explore its capabilities thus showing brands how they can embrace all the audio channels available to them in the Irish Media Landscape.
Who is this aimed at
This course is aimed at agency planners with some experience of MediaStar, particularly those at account executive level who wish to gain an insight into the planning tool.