McDonald’s and RTÉ 2FM serve up the perfect weekday mornings
RTÉ Media Sales today (Friday 12 July) announced McDonald’s as the new sponsor of RTÉ 2FM’s Breakfast with Doireann & Eoghan.
The brand-new breakfast show broadcasts on weekdays from 6am to 9am on RTÉ 2FM.
Brokered by Core Sponsorship, the 12-month sponsorship deal includes 50 x 10-second sponsor credited stings per week, 31 x sponsor credited promotional spots across the 2FM schedule and a podcast and homepage sponsorship.
2FM's new schedule continues to be a proven draw for brands wishing to target 2FM's 165,000 15-34-year-olds* and when a global brand such as McDonald’s signs up to a five-week-old breakfast show you know you are doing something right! We are super excited to bring McDonald’s new national breakfast show sponsorship to life .
We are delighted to partner with the very talented Doireann and Eoghan on the all-new RTÉ 2FM Breakfast show. McDonald’s now has a wider breakfast menu than ever before in Ireland so reminding consumers about the quality Irish ingredients that go into our great tasting breakfasts and coffees has never been more important. Radio allows us to be extremely contextually relevant during this day-part so we are confident this partnership is a great fit for the brand.
Pictured: Eoghan McDermott (RTÉ 2FM), Doireann Garrihy (RTÉ 2FM), Emer Lawn (Mediaworks) Jennifer Power and Cliona McDonnell (McDonald's UK & Ireland)
Working closely with McDonald’s to understand their requirements and objectives; it was clear from an early stage that this new show was the right fit. We are delighted to broker this deal, providing a strong, national platform for McDonald’s to rotate their all-important breakfast menu messages to 2FM listeners.