RTÉ Media Sales has announced Maxol, Ireland’s largest family-owned forecourt and convenience retailer, as the new sponsor of The Laura Fox Show on RTÉ 2FM, Monday to Friday from 9am to 12 noon.

Brokered by Core, the 12-month 2FM sponsorship includes 9 x 10-second sponsor-credited stings per show, sponsor-credited promos across the 2FM seven-day schedule as well as listen-back and homepage sponsorship.

Nikki Maguire, Head of Marketing, Maxol said, “2FM is a fantastic platform for the Maxol brand, as it connects with people of all ages across Ireland. This sponsorship marks an exciting milestone in our multi-channel marketing strategy, providing a unique opportunity to engage with audiences in their homes, in their cars or at work.  With 2FM’s reach, this collaboration allows us to reinforce Maxol’s commitment to delivering exceptional quality, value and range nationwide and we’re looking forward to an exciting year ahead as we bring the Maxol brand closer to our customers.”

Tara Farrell, Sponsorship Manager RTÉ Radio said: "RTÉ Media Sales are delighted to announce Maxol as the first ever sponsor of 'The Laura Fox Show' and are looking forward to partnering with them over the next 12 months."

Clare Connaughton,  Core Sponsorship said, “In sponsorship it is all about finding the right brand fit and tapping into a strong audience or fanbase. Maxol’s sponsorship of 'The Laura Fox Show' allows them do just that while communicating Maxol’s exceptional quality, value and range on a daily basis, right across the country."