MII launched the AIM Awards 2024 with an insightful exposé on the judging process, by Chairman of the jury Mr. Colin Gordon at Dentsu’s office in Dublin. The MII AIM Awards are the most prestigious awards in the marketing world, celebrating the success that marketing delivers to business through the lens of 20+ categories, representing the diverse and complex reach of marketing professionalism into business operations. The MII AIM Awards are now open for entry at at www.mii.ie and the Gala Awards Dinner will be held on May 23^rd 2024. RTÉ Media Sales are proudly sponsoring the Client Agency Collaboration Award once again.

The standard and rigour of the MII AIM Awards is exceptional, and the unique role of the Chair in reviewing every shortlisted entry to ensure the most consistent and highest standard of judging was highlighted. “The MII AIM awards are quite simply the highest accolade a marketing professional can receive. The marketer must prove the relationship between solving business challenges or addressing opportunities, through marketing investment, via outstanding results for the business and its bottom line” commented Colin Gordon, Chair of the MII AIM Awards jury, former CEO of Glanbia Consumer Food, and former Managing Director of C&C (Ireland) Ltd.

Shane McGonigle, CEO of MII highlighted the incredible contribution made by marketing professionals to business success in Ireland - “the presence of professional marketing in Irish business means that the customer is always central to the development of the business value proposition, from pricing to product development, distribution to digital commerce. Our mission is to find the very best marketers in Ireland across the multiple disciplines that encompass the marketing profession.”

McGonigle and Gordon were joined on stage at the launch event by Caroline Donnellan, Director of Marketing & Brand, Sky Ireland and Alison Hunter, Marketing Manager at Heineken Ireland.

The MII AIM Awards are the premier marketing awards in Ireland, brought to you by MII, the National Representative body for Marketing Professionals in Ireland. MII is 60 years old, a registered charity, and charged by members to advance the standard of marketing professionalism in Ireland.