Londis team up with RTÉ as the brand-new sponsor of Ireland’s Fittest Family

Posted on October 15, 2019

*L-R: Gillian Rigley (Marketing Manager, Londis), Mairead Ronan (Presenter), Anna Geary (Coach), Davy Fitzgerald (Coach), Derval O'Rourke (Coach),

 

Londis have been announced as the new sponsor of Ireland’s Fittest Family on RTÉ. The popular show, now in its seventh season returns to our screens on Sunday 27th October at 6:30pm on RTÉ One and RTÉ Player.

With the 2018 series being the most successful series to date, Ireland’s Fittest Family is setting out across the country to find the fittest, fastest and strongest families in what is Ireland’s most extreme fitness competition. 

 

Mairead Ronan returns as the show presenter alongside coaches Anna Geary, Davy Fitzgerald, Donncha O’Callaghan and Derval O’Rourke as the show tests the competing families like never before.

Brokered by Core Sponsorship and Zenith Ireland, the Television and VOD sponsorship deal includes 2 x 90 minute episodes, 6 x 60 minute episodes, 1 x Celebrity Special and 1 x Best of Episode. 

A total of 192 Londis credited stings will air across RTÉ One, RTÉ One +1 and 1 x series repeat, live stream and 30-day catch up on RTÉ Player as well as sponsor logo on all dedicated TV promos.

We are delighted to sponsor RTÉ’s Ireland’s Fittest Family, a show which encapsulates many of the family and healthy living values that we at Londis are committed to. This is a family focussed show and Londis is a family-centric retail brand that operates in the heart of the community. We're also hugely passionate about supporting healthier diets in our communities and are excited about using this sponsorship to promote and encourage healthy eating options with our customers across the country.
Suzanne Weldon, Marketing and Communications Director, BWG Foods

 

Tara Farrell, Commercial Solutions Manager, RTÉ Media Sales commented:

“Ireland’s Fittest Family is one of RTÉ's most sought after sponsorships, so it is with great excitement that after a six-year run we are announcing a brand-new sponsor. We are thrilled to partner with Londis in their brand-new sponsorship and look forward to launching their activation in our 90-minute season opener on October 27th.”

 

Phil Greene, Client Manager, Core Sponsorship commented: 

“Working closely with Londis to understand their requirements and objectives, it was clear from an early stage that the new series of Ireland’s Fittest Family was the perfect fit. We are delighted to broker this deal, bringing together two much-loved Irish brands and allowing Londis to build a connection with the loyal Ireland’s Fittest Family audience"

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