Londis team up with RTÉ as the brand-new sponsor of Ireland’s Fittest Family
*L-R: Gillian Rigley (Marketing Manager, Londis), Mairead Ronan (Presenter), Anna Geary (Coach), Davy Fitzgerald (Coach), Derval O'Rourke (Coach),
Londis have been announced as the new sponsor of Ireland’s Fittest Family on RTÉ. The popular show, now in its seventh season returns to our screens on Sunday 27th October at 6:30pm on RTÉ One and RTÉ Player.
With the 2018 series being the most successful series to date, Ireland’s Fittest Family is setting out across the country to find the fittest, fastest and strongest families in what is Ireland’s most extreme fitness competition.
Mairead Ronan returns as the show presenter alongside coaches Anna Geary, Davy Fitzgerald, Donncha O’Callaghan and Derval O’Rourke as the show tests the competing families like never before.
A total of 192 Londis credited stings will air across RTÉ One, RTÉ One +1 and 1 x series repeat, live stream and 30-day catch up on RTÉ Player as well as sponsor logo on all dedicated TV promos.
Tara Farrell, Commercial Solutions Manager, RTÉ Media Sales commented:
“Ireland’s Fittest Family is one of RTÉ's most sought after sponsorships, so it is with great excitement that after a six-year run we are announcing a brand-new sponsor. We are thrilled to partner with Londis in their brand-new sponsorship and look forward to launching their activation in our 90-minute season opener on October 27th.”
Phil Greene, Client Manager, Core Sponsorship commented:
“Working closely with Londis to understand their requirements and objectives, it was clear from an early stage that the new series of Ireland’s Fittest Family was the perfect fit. We are delighted to broker this deal, bringing together two much-loved Irish brands and allowing Londis to build a connection with the loyal Ireland’s Fittest Family audience"