Introducing… Alan Swan, Branded Content Partnerships

Alan Swan

Alan Swan, director of music at 2fm. 13/6/2018Picture by Fergal Phillips.


RTÉ Media Sales are delighted to announce that Alan Swan from RTÉ’s Content Division will be working closely with our team over the coming months, leading all Branded Content Partnerships under a newly created role within the organisation.

Serving as the primary point of contact for branded content partnerships in RTÉ, Alan will be defining RTÉ's branded content strategy to drive and develop partnerships and custom content for the entire RTÉ portfolio. Across RTÉ's linear and digital channels, as well as social-first digital content.

According to Alan “For me what makes it so exciting to be developing Branded Content right now for RTÉ are three striking factors. We have some of the best storytellers & creators in the business. The most trusted media platform in the country and a whole host of services to bring those programming ideas to scale as the audience data for the first half of 2020 proves.”

If you would like to partner with RTÉ on your branded content project, you can contact Alan directly at