RTÉ Media Sales today announced that Fiat will sponsor the brand new series of  RTÉ One’s Marty and Bernard’s Big Adventure.

The new two part series, which will begin on Sunday 31 March on RTÉ One, will see Marty Morrissey and Bernard O’Shea take their bromance on the road. The love affair between Marty and Bernard, which started on Dancing with the Stars, will see the duo go on two unique journeys together from the Curragh to the Bronx. For the first journey they attempt to discover the new ‘modern man’ and the other will see them go back to basics and become ‘true survivalist’.

Brokered by Core Sponsorship and RTÉ Commercial Solutions, the sponsorship deal will also feature on the re-launched and reloaded RTÉ Player. 

The sponsorship consists of:

• 2 x 60-minute episodes on RTÉ One featuring 6 x sponsor credited stings per show.
• Fiat 500 product placement in both episodes.
• Sponsor logo to feature on all show promos.
• 1 x 10" sponsor credited pre-roll to feature at the start of both episodes on RTÉ Player.

Tara Farrell, Commercial Solutions Manager, RTÉ Media Sales commented:

“We are thrilled Fiat has chosen a brand new RTÉ property as their first ever TV partnership.  A combined approach of both product placement and sponsorship allows Fiat to showcase the Fiat 500 at its very best.”

Derek Murphy, Fiat Ireland Marketing Manager said:

“The Fiat 500 is an iconic car and despite its small size, it is incredibly practical for all types of adventures.  We knew that the Fiat 500 was the perfect car for Marty and Bernard and we are delighted to partner with their new series of Marty and Bernard’s Big Adventure on RTÉ One.”

Emma Daly, Business Director, Core said:

 “We’re pleased to be part of this great partnership with RTÉ Media Sales on behalf of our client Fiat. I’m looking forward to seeing the Fiat 500 in its true glory when Marty & Bernard’s Big Adventure hits our screens”.

Watch Marty and Bernard’s Big Adventure Sunday March 31 & Sunday 7th April at 9:30pm on RTÉ One.