RTÉ MEDIA SALES ANNOUNCE FÁILTE IRELAND AS NEW SPONSOR OF RTÉ WEATHER
RTÉ has announced that Failte Ireland is the new sponsor of RTÉ Weather. The three year sponsorship is part of Fáilte Ireland’s Keep Discovering campaign and will commence on January 1st 2022.
“Domestic tourism is the foundation stone of Ireland’s tourism sector and it will be critical to its recovery. Fáilte Ireland’s strategic sponsorship of RTÉ Weather will enable our central message of holidaying at home to reach hundreds of thousands of viewers every week.” – Paul Kelly CEO Fáilte Ireland.
Pre and post roll sponsorship stings will feature around all TV, online and social forecasts including sponsorship of the RTÉ Weather & Climate podcast - with over 100 weather forecasts per week. Since January of this year, RTÉ weather bulletins following the main news programmes (One O’Clock News, Six One News and Nine O’Clock News) on RTÉ One and RTÉ One +1 have reached 84% of all viewers, equivalent to over 3.7 Million people having seen the RTÉ weather forecast at least once since January.
Geraldine O’Leary, Commercial Director, RTÉ welcomed the sponsorship:
“We are thrilled that Fáilte Ireland will sponsor Weather on RTÉ television and online from January 2022. This is an exciting new partnership and we love how Failté Ireland have embraced the opportunity and worked closely with us to ensure that the sponsorship will resonate with the RTÉ audience, while highlighting the opportunities that abound to explore, experience and keep discovering our beautiful country."
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