
RTÉ today announced that Cash & Carry Kitchens have renewed its sponsorship of RTÉ Radio 1's Today with Claire Byrne for a second 12-month term.
Broadcasting from 10am weekdays the two-hour mid-morning show features the top stories of the day, political analysis and regular features. Today with Claire Byrne is now the second most listened-to radio programme in Ireland with an audience of 342,000. (Source – JNLR)
Brokered by Havas Media the RTÉ Radio 1 sponsorship includes 6 x 10-second sponsor-credited stings per show, sponsor-credited promos in Rising Time, Liveline, Drivetime, Saturday with Colm O' Mongáin and Brendan O' Connor, as well as listenback and homepage sponsorship.
Tara Farrell, Sponsorship Manager at RTÉ Radio, said: "With an audience of 342,000*, this renewal underscores both the strength of Today with Claire Byrne and the effectiveness of RTÉ radio sponsorships."
Alan Morris, Head of Marketing at Cash & Carry Kitchens said “We are delighted to partner with Today with Claire Byrne and RTÉ for a second year. During 2024 we really saw the positive impact of this sponsorship on our brand, and we look forward to continued growth alongside one of Ireland’s most listened to radio shows."
Muireann McCaughey, Senior Account Director at Havas Media Ireland said: "Today with Claire Byrne provides Cash & Carry Kitchens with a daily platform to engage their customer base throughout the year. We're thrilled to see this successful sponsorship on RTÉ Radio 1 enter its second year, as both parties continue to grow.”