10 minutes with… Niamh O’Shea

Dennis Ellis

Niamh is a Trading Manager here in RTÉ Media Sales. 

Having joined RTÉ almost 10 years ago she has held a variety of roles over that time giving her experience across our business. Her role as Trading Manager involves the negotiation and management of the media deals across all AV, radio, digital and print across a portfolio of agencies and clients.  

The best piece of advice I was ever given… 

You catch more flies with honey than vinegar. It has served me well over the years. It amazes me when people think being rude and aggressive can get them what they want or need.   

What was your first job?

I worked as a waitress in a local restaurant when I was a teenager in Cork. It remains one of the toughest jobs I ever had. Balancing hot plates and dealing with hungry people is not easy.  

The best part of my job is…

Working within the Trading team. They are a fantastic team who constantly support and help each other. We are always learning from other team members and using our own previous experience in TV, Radio and Digital to make sure that we all have well rounded knowledge...plus they are the best bunch and lots of fun. 

The most rewarding part of my job is…

Seeing projects come to fruition, in particular, new initiatives that may have taken time to get there. Collaborating internally and externally to bring projects live in the right way and with best practise gives a great sense of job satisfaction.  

Digital detox - yay or nay?

Nay - It would be great if I could, but it’s never going to happen.  

The one electronic device I couldn’t live without is…

My phone, I am reliant if not addicted to it.  

What was the last book you read? 

I used to be a voracious reader and would read a book a week, but of late I have been more a book every month or two. I normally have two books on the go. The last two were The Library Book by Susan Orlean, the story of the fire that destroyed most of the LA Library and Born a Crime, Trevor Noah’s autobiographyNot my usual fare as I normally veer towards non-fiction but they were both great reads. 

Which two organizations outside your own do you know the most people at and why?  

I probably know the most people at GroupM, I have worked closely with them for the past two years and have gotten to know a lot of people across the Group. I also know a lot of people at Core, having worked at both Mediavest and Mediaworks many many years ago I still know a lot of people there.  

How do you define success? 

There are a lot of different types of success. The most important one for me is a healthy work –life balance. 

Have you ever met anyone famous? 

A few over the years, Having worked in RTÉ Radio for years there was always someone coming and going into studio 

What's your favourite app? 

It’s a tie between my podcast app and Instagram.  

What's the most overused word in your industry? 

Media first….  

Tell us something interesting that people may not know about you?

I wanted to become a professional dancer when I was in my teens and  was on route to dance college before I decided to give it all when I realised I would never make any money! 

What is your favourite brand and why? 

I don’t really have a favourite brand but I am a fan of Lixir, Whistles, Neom, Victoria Beckham, Zadig & Voltaire and The Ordinary.

What or who are you a ‘closet’ fan of?  

I can’t say I am a closet fan of anything. I’m open and honest about all of the cringey things I’m a fan of. My enthusiasm for dodgy 80’s TV shows and music are well known.