RTÉ’s Elf-themed Late Late Toy Show slayed its mission of spreading Christmas cheer for all to hear, raising an incredible €3.6 million for the Toy Show Appeal, sleighing straight in as the most-watched programme of the year and breaking records on RTÉ Player with those watching in Ireland and around the world.
Average TV viewing for Friday night’s show is now over 1.7 million, including catch-up viewing on Saturday & Sunday.
Our toy demo kids also helped spread the cheer beyond RTÉ platforms, with #LateLateToyShow generating an enormous 26.2 million video views and 2.2 million interactions on social media. Audiences from an unprecedented 147 countries worldwide streamed the show as host Patrick Kielty channeled Buddy the Elf in his Toy Show debut.
The Late Late Toy Show is sponsored by PTSB.
