L-R: Dara O’Donnell, Director of Marketing, Mater Private, Donna Roche, Hospital Manager, Mater Private Cork, Dáithí O’Sé and Maura Derrane

Mater Private has been announced as the brand-new sponsor of RTÉ’s Today with Maura and Dáithí which airs weekdays from 15:30 on RTÉ One and RTÉ Player. The show is presented by Maura Derrane and Dáithí O’Sé who bring their infectious blend of fun to brighten every afternoon and features everything from fashion and wellbeing to celebrity interviews and extraordinary stories.

The deal brokered by Initiative, includes 14 stings and 8 pre/mid rolls each week across RTÉ One and RTÉ Player. The show has an average 16% share among Adults 15+.

Dara O’Donnell, Director of Marketing, Mater Private said: “We are delighted to announce our partnership with Today with Maura and Dáithí. The show is a staple of RTÉ’s daytime television schedule and is a firm favourite among viewers for its fresh take on relevant current affairs issues of the day and sharp focus on health and wellbeing topics. This is an ideal partnership for the Mater Private, as a leading healthcare provider with an expert team of over 250 Consultants across a broad range of medical and wellness services in Dublin and Cork.”  

Dara Meaney, Head of Client Sales, RTÉ Media Sales added: "Today with Maura and Dáithí has just returned for it’s eighth series as RTÉ’s flagship daytime television show, and we are delighted to welcome Mater Private, Ireland's leading healthcare provider and well-being experts, as show sponsors. We look forward to utilising our nationwide platform to help bring the Mater Private brand to life."

Maura Ashe, Business Director, UM said: We were really excited to work with the Mater Private and RTÉ on this partnership of  Today with Maura and Dáithí  which was such a natural fit with the Mater Private audience demographic.  We worked closely with RTÉ to make sure that we could really leverage this property and make it work well for all parties involved, including the viewer. We look forward to driving this partnership between the Mater Private brand and Today with Maura and Dáithí."