AB Deadlines
Posted on February 20, 2025
AB Deadlines 2025
| TV & Digital |
RADIO | ||
| Audience | 8 Week Early AB | 6 Week Early AB | 4 Week Early AB |
| January | – | 25th Nov | 4th Dec |
| February | – | 3rd Jan | 6th Jan |
| March | – | 17th Jan | 31st Jan |
| April | – | 18th Feb | 4th Mar |
| May | – | 20th Mar | 3rd Apr |
| June | – | 22nd Apr | 2nd May |
| July | – | 20th May | 3rd June |
| August | – | 20th June | 4th July |
| September | 21st July | 5th Aug | |
| October | 6th Aug | 20th Aug | 3rd Sept |
| November | 5th Sept | 19th Sept | 3rd Oct |
| December | 6th Oct | 20th Oct | 3rd Nov |
- 5% discount will apply at 8 week AB dates for the following Categories: Oct–Dec: Supermarkets, Cable, Satellite & Telecommunications.
- 8 week AB from Oct-Dec applies to Supermarkets, Cable, Satellite & Telecommunications.
- 6 week AB’s will not be available for Supermarkets, Cable, Satellite & Telecommunications Oct–Dec.
- Bookings are to be received by 17.30 on the stated deadline day – any bookings received after this time will not be entitled to Advanced Booking Discount.
- Short term pricing may apply in tightly traded months to certain audiences/ categories – this may mean the withdrawal of certain audiences after the ab deadline.
AB Deadlines 2024
| TV & Digital |
RADIO | ||
| Audience | 8 Week Early AB | 6 Week Early AB | 4 Week Early AB |
| January | 24th Nov | 4th Dec | |
| February | 3rd Jan | 4th Jan | |
| March | 19th Jan | 1st Feb | |
| April | 19th Feb | 4th Mar | |
| May | 20th Mar | 3rd Apr | |
| June | 19th Apr | 3rd May | |
| July | 20th May | 4th June | |
| August | 20th June | 4th July | |
| September | 22nd July | 2nd Aug | |
| October | 6th Aug | 20th Aug | 3rd Sept |
| November | 6th Sept | 20th Sept | 4th Oct |
| December | 7th Oct | 21st Oct | 4th Nov |
- 5% discount will apply at 8 week AB dates for the following Categories: Oct-Dec: Supermarkets, Cars, Cable, Satellite & Telecommunications.
- 8 week AB from Oct-Dec applies to Supermarkets, Cars, Cable, Satellite & Telecommunications.
- 6 week AB’s will not be available for Supermarkets, Cars, Cable, Satellite & Telecommunications Oct-Dec
- Bookings are to be received by 17.30 on the stated deadline day – Any bookings received after this time will not be entitled to Advanced Booking Discount.
- Short term pricing may apply in tightly traded months to certain audiences / categories. This may mean the withdrawal of certain audiences after the AB deadline.
AB Deadlines 2023
| TV & Digital |
RADIO | ||
| Audience | 8 Week Early AB | 6 Week Early AB | 4 Week Early AB |
| January | – | 25th November | 5th Dec |
| February | – | 3rd January | 4th Jan |
| March | – | 18th January | 1st Feb |
| April | – | 17th February | 3rd March |
| May | – | 20th March | 3rd April |
| June | – | 20th April | 4th May |
| July | – | 22nd May | 2nd June |
| August | – | 20th June | 4th July |
| September | – | 20th July | 4th August |
| October | 4th Aug | 21st August | 4th September |
| November | 6th September | 21st September | 4th October |
| December | 6th October | 20th October | 3rd November |
- 5% discount will apply at 8 week AB dates for the following Categories: Oct-Dec: Supermarkets, Cars, Cable, Satellite & Telecommunications.
- 8 week AB’s will apply at 8 week AB dates for the following Categories: Oct-Dec: Supermarkets, Cars, Cable, Satellite & Telecommunications.
- 6 week AB’s will not be available for Supermarkets, Cars, Cable, Satellite & Telecommunications in Oct-Dec.
- Cable, Satellite & Telecommunications have an 8 week AB from Sept-Dec.
- Bookings are to be received by 17.30 on the stated deadline day – Any bookings received after this time will not be entitled to Advanced Booking Discount.
- Short term pricing may apply in tightly traded months to certain audiences/ categories – This may mean the withdrawal of certain audiences after the AB deadline.
AB Deadlines 2022
| AV |
RADIO | ||
| Audience | 8 Week Early AB | 6 Week Early AB | 4 Week Early AB |
| January | – | 26th November | 3rd Dec |
| February | – | 4th January | 5th Jan |
| March | – | 18th January | 31st Jan |
| April | – | 18th February | 4th March |
| May | – | 22nd March | 4th April |
| June | – | 20th April | 4th May |
| July | – | 20th May | 3rd June |
| August | – | 20th June | 4th July |
| September | – | 21st July | 4th August |
| October | 5th August | 19th August | 2nd September |
| November | 6th September | 20th September | 4th October |
| December | 6th October | 20th October | 3rd November |
- 5% discount will apply at 8 week AB dates for the following Categories: Oct-Dec: Supermarkets, Cars, Cable, Satellite & Telecommunications.
- 6 week AB’s will not be available for Supermarkets, Cars, Cable, Satellite & Telecommunications Oct to Dec.
- Bookings are to be received by 17.30 on the stated deadline day – Any bookings received after this time will not be entitled to Advanced Booking Discount.
- Short term pricing may apply in tightly traded months to certain audiences/categories. This may mean the withdrawal of certain audiences after the AB deadline.
AB Deadlines 2021
| AV |
RADIO | ||
| Audience | 8 Week Early AB | 6 Week Early AB | 4 Week Early AB |
| January | – | 27th November | – |
| February | – | 5th January | – |
| March | – | 18th January | – |
| April | – | 18th February | – |
| May | – | 19th March | – |
| June | – | 20th April | – |
| July | – | 20th May | – |
| August | – | 18th June | – |
| September | – | 21st July | 4th August |
| October | 6th August | 20th August | 3rd September |
| November | 6th September | 20th September | 4th October |
| December | 6th October | 20th October | 3rd November |
- 5% discount will apply at 8 week AB dates for the following Categories: Oct-Dec: Supermarkets, Cars, Cable, Satellite & Telecommunications.
- 6 week AB’s will not be available for Supermarkets, Cars, Cable, Satellite & Telecommunications in Oct-Dec.
- Bookings are to be received by 17.30 on the stated deadline day – Any bookings received after this time will not be entitled to Advanced Booking Discount.
- Short term pricing may apply in tightly traded months to certain audiences/ categories – This may mean the withdrawal of certain audiences after the ab deadline.