Volkswagen Wrap Up the Christmas Movie Sponsorship on RTÉ
Posted on December 19, 2018
RTÉ today announced Volkswagen Ireland as the sponsor of Christmas Movies across the festive season on RTÉ One and RTÉ2.
With over 100 movies on the line up there’s plenty for all the family to enjoy including blockbuster movie premieres Antman, Zootopia and The Magnificent Seven. The sponsorship also includes some well-loved perennial Christmas crackers such as Home Alone, Miracle on 34th Street, plus seasons of Harry Potter and James Bond.
The sponsorship consists of Sponsorship credits around the commercial breaks of over 100 movies across 12 days of Christmas on TV and all simulcast of the titles on RTÉ Player.
We are delighted to have Volkswagen as the sponsor of Christmas Movies on RTÉ. This is a fantastic opportunity to communicate with people of all ages, at all times of the day during the holiday period. The huge schedule of movies will capture the emotions of the viewers and this association will no doubt build positive awareness of Volkswagen from now and into the New Year.
– Gerry McGuinness, Commercial Solutions Manager, RTÉ Media Sales
Christmas is one of the few times these days when families get together. And sitting together for a Christmas Movie is still a lovely tradition upheld to this day, so we are delighted that Volkswagen will be sponsoring the Christmas Movies on RTÉ this year. We’ve a long heritage of making great family cars for Irish buyers and, like the family Christmas Movie, these traditions are worth holding on to.
