Guinness Six Nations Championship – Airtime Market Opportunity

Posted on December 15, 2025

RTÉ Two will have live and exclusive coverage of 7
matches in the 2026 Six Nations Rugby Championship
— In 2025 on RTÉ, the Men’s Six Nations attracted
huge audiences across TV and Player:

  • 2.1m (54%) Adults 15+ and 574k (47%) Adults 25-44

    watched the 2025 Men’s Six Nations on RTÉ TV

  • Ireland’s 5 Six Nations matches rank among the 10 mostwatched

    TV programmes from Jan-Oct for Adults 15+

  • 1.2m streams across the tournament on the RTÉ Player

 

SIX NATIONS FIXTURES

Date Fixture Venue Kick-off
7 Feb England v Wales Allianz Stadium, London 16.40
15 Feb Wales v France Principality Stadium, Cardiff 15.10
21 Feb England v Ireland Allianz Stadium, London 14.10
22 Feb France v Italy Décathlon Arena, Villeneuve-d’Ascq 15.10
6 Mar Ireland v Wales Aviva Stadium, Dublin 20.10
14 Mar Wales v Italy Décathlon Arena, Villeneuve-d’Ascq 16.40
14 Mar France v England Stade de France, Paris 20.10

 

 

AVAILABLE PACKAGES

AV Total Packages

Package Price Spots RTÉ Player Impressions
Half Time Package €85,000 7 spots 475k impressions
Solus Whistle Package €113,000 7 spots 475k impressions
In/Out Match Package €60,500 7 spots 475k impressions

 

AV IRELAND ONLY PACKAGES

Package Price Spots RTÉ Player Impressions
Half Time Package €80,000 2 spots 600k + added value impressions
Solus Whistle Package €102,000 2 spots 600k + added value impressions
In/Out Package €60,750 2 spots 600k + added value impressions

 

NEW MARKET OFFER

In-game, on-screen advertising opportunity – Scrum squeeze back

 €330,000

 

Source: TV: TAM Ireland/Nielsen, Consolidated data. Player: Piano, Ireland only

 

 

TERMS & CONDITIONS

  • If advertisers wish to secure their booking in highly demanded categories, a Caria booking
    must be received by RTÉ before close of business Tuesday Jan 6th 2026 – in the event of
    oversubscription RTÉ will confirm allocation by 12pm Wednesday Jan 7th.
  • Priority will be given to full packages, followed by Ireland packages.
    Whistle to whistle breaks on TV and Player Packages will not be available to the Bookmaker
    Category.
  • PIB 30% - request must be in writing at time of booking and included on Caria.
    Break Selectivity 20% - only available on TV .
  • Direct IO bookings only for Player.
  • Six Nations & specific package must be mentioned in sales house notes for Player.
  • AV Ireland only package – Player element is based on a minimum of 600k impressions, value
    added impressions will be allocated by adops at their discretion.
  • Advertisers purchasing AV Ireland only package accept additional ad serving costs that may
    apply due to extra value.
  • RTÉ Player packages will not be available to alcohol or bookmaker categories.
  • RTÉ Player packages include live & VOD with live as the majority element.
  • 1st party copy & tags required for RTÉ Player.
  • Copy deadline is 30th January 2026 for RTÉ Player.
  • TV rates are based on 30 seconds and RTÉ Player rates are based on 0-30 seconds. Rate
    conversions will apply to 30”+.
  • Once a booking has been confirmed, 100% cancellation fee will apply to any cancellations.
  • Costs are fixed and non-reconcilable.
  • Matches are subject to editorial scheduling.
  • Squeeze back opportunity to be offered to the broadcast sponsor for first refusal.
  • Max 4 scrum squeeze backs per game. Excludes 5 metre scrums. Squeeze back 10” in duration,
    no audio included.

 

For more information, please contact:

Emer O'Connell emer.oconnell@rte.ie
Laura Lester laura.lester@rte.ie

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