UEFA WOMEN’S EURO 2025 Airtime Offer
Posted on March 14, 2025
GENERAL MARKET OFFER
The 14th edition of the UEFA Women’s EURO will be hosted by Switzerland from 2-27 July 2025 with sixteen top teams competing. England are the current champions, having beaten Germany in extra time at Wembley Stadium in 2022. RTÉ will be keeping viewers up to speed on the action from the tournament, with all matches screened live on RTÉ2 and RTÉ Player.
TV OFFER
Total Package
25 Matches TV
Based on 1 30” spot in each of the 25 games
| half-time breaks | €25,000 |
| whistle break | €35,000 |
| in/out match breaks | €16,250 |
| studio/in/out programme | €10,000 |
Alcohol Package
18 Matches TV
| out match breaks | €16,250 |
| studio/out programme | €10,000 |
Quarters, Semis & Final Package
Based on 1 30” spot in each of the 7 games
| half-time breaks | €12,000 |
| whistle break | €16,800 |
| in/out match breaks | €7,800 |
| studio/in/out programme | €4,800 |
RTÉ PLAYER OFFER DIRECT IO
RTÉ Player Only Run of Tournament
| Spend | CPM | Imps | Value-added Imps | Total Imps |
| €5,000 | €50 | 100,000 | 10% | 110,000 |
| €10,000 | €47 | 212,766 | 20% | 255,319 |
| €15,000 | €44 | 340,909 | 30% | 443,181 |
RTÉ Player Only Quarters, Semis & Final Package
| Spend | CPM | Imps | Value-added Imps | Total Imps |
| €5,000 | €55 | 90,909 | 10% | 100,000 |
| €10,000 | €52 | 192,308 | 20% | 230,769 |
| €15,000 | €49 | 306,122 | 30% | 397,958 |
RTÉ Player Only Alcohol Package - Post 21:00
| Spend | CPM | Imps |
| €11,200 | €80 | 140,000 |
AV TERMS & CONDITIONS
- If advertisers wish to ensure their bookings in highly demanded categories, a Caria booking must be received by RTÉ & for Digital a booking must be received via email to digital.bookings@rte.ie by 5pm, Thursday 24th April. RTÉ will confirm advertiser break allocation for highly demanded categories by 12 noon, Tuesday 29th April
- Priority will be given to full packages
- Whistle to whistle breaks on TV and RTÉ Player Packages will not be available to the Bookmaker Category
- Alcohol brands must purchase the Alcohol Package
- PIB (position in break) available at an additional 30% and must be included on Caria at time of booking
- Break selectivity available at an additional 20% - only available on TV for the half time breaks
- Costs are fixed and non-reconcilable
- Direct IO only for Digital packages
- Digital Packages include live and VOD
- CPM rates valid on incremental spend only
- Bespoke packages may be available on request, in this case targeting premiums will apply
- Caria must specify either RTÉ Player Run of Tournament Package, Quarters, Semis & Final Package or Alcohol Package
- Limited availability of 1 Alcohol Post 21:00 RTÉ Player Package
- Alcohol RTÉ Player packages will be run of tournament, post 21:00 for live and post 10:00am for on-demand (quarters & semis included)
- Limited availability of 2 alcohol advertisers post 21:00 RTÉ TV Alcohol Package
- Majority of impressions will be delivered on live
- Matches are subject to editorial scheduling
For more information, please contact:
| Emer O’Connell | emer.oconnell@rte.ie | 01 -208 2326 |