THE LATE LATE TOY SHOW INDIVIDUAL SPOT BOOKINGS
FRIDAY, DECEMBER 6TH
INDIVIDUAL SPOT BOOKINGS
Christmas starts here! Join Patrick Kielty for the annual festive extravaganza on December 6th, 2024.
The Late Late Toy Show is consistently the most watched TV show in Ireland every year, with untouchable reach, unrivalled engagement and a special emotional connection with audiences.
Last year’s Elf-themed Toy Show, Kielty’s big debut, was watched by 1.7 million people across the weekend.
On social media, #LateLateToyShow generated 26.2 million video views and 2.2 million interactions. 2023 highlights on The Late Late Show YouTube channel garnered over half a million views.
Additionally, €3.6 million was raised for the Toy Show Appeal to help children’s charities across Ireland.
| TV | |
| Individual Spot Cost (30 seconds) | €45,000 |
| DIGITAL | |
| RTÉ Player, ROI Streams: | €12,000 |
| RTÉ Player impressions: | 200,000 |
| RTÉ Player, International Streams only: | €2,000 |
| RTÉ Player impressions: | 33,000 |
| Full page in RTÉ Guide Toy Show issue
plus 150,000 MPUs on RTÉ.ie. |
€2,750 |
| AUDIENCE GIVEAWAY | €15,000 |
| All prizes subject to editorial approval. | |
| Once prize is approved, the prize sponsor must provide 240 prizes at a value of €150 each (in addition to the media fee) | |
| The on air script for the giveaway is approx 25 seconds duration, and will be subject to RTÉ approval and changes. |
|
| The mechanic of the giveaway (Prop/Images) are also subject to RTÉ approval. The positioning of the giveaway is subject to editorial discretion and cannot be guaranteed. |
| THE LATE LATE TOY SHOW 2023 AUDIENCE FIGURES |
|
| Individuals | 81% share |
| HKWC | 86% share |
| Children | 96% share |
| RTÉ Player | A record breaking 550,000 streams from 147 countries. |
Linear TV Source: TAM Ireland/Nielsen, based on National, Individuals 4+. RTÉ1,
Average 000’s and Share, Live + VOSDAL. RTÉ Player Source: Piano Analytics.
TERMS & CONDITIONS
- TV costs are based on 30 second copy. RTÉ Player costs based on 0-30 second copy.
- RTÉ Player: Direct IO bookings only, with ads to be served by RTÉ
- PIB on Television +30% (limited availability)
- Break selection +20%
- Once bookings have been confirmed they are non – cancellable and non – transferrable
FOR MORE INFORMATION ABOUT INDIVUDAL SPOT BOOKINGS FOR THE LATE LATE TOY SHOW, PLEASE CONTACT:
| Laura Lester | laura.lester@rte.ie |
| Emer O’ Connell | emer.oconnell@rte.ie |
FOR MORE INFORMATION ABOUT THE RTÉ GUIDE LATE LATE TOY SHOW ISSUE, PLEASE CONTACT:
| Karen Foster | karen.foster@rte.ie |