Programmatic Guaranteed is a simple yet effective method of digital advertising trading with RTÉ.
The system offers an end-to-end solution which enables advertisers to automate direct advertising campaigns. This process allows advertisers to reserve and guarantee a fixed number of impressions at a pre-agreed price across all of our digital platforms.
The benefits for advertisers include:
Efficiency
Ease of Set-up
Streamlining the Buying Process
Private Marketplace deals are a non-guaranteed, invite-only programmatic
deal in which RTÉ and the purchaser execute a negotiated deal for specific
premium inventory. Benefits for advertisers include:
The ability to cherry-pick users in real time, based on first party data
Ease of campaign management across brand and tactical activity
