RTÉ Today Show Sponsorship

The Today Show, RTÉ’s popular afternoon chat show is seeking a new title sponsor for its 11th season! Presented by Maura Derrane, Dáithí O’ Sé and Sinead Kennedy the new series kicks off in September, serving up its fantastic blend of food, fashion, entertainment and amazing giveaways to the audience at home.

Previous Sponsors: Mater Private, Belling


  • 160 episodes (over 960 hours of TV content) running from Monday 26th September 2022 - Friday 28th May 2023
  • Broadcast sponsorship of each episode including 8 stings per programme including repeats and on RTÉ Player


  • Today reaches an average 200,000 Adults 15+ every day on RTÉ One
  • Its average daily audience is 96,000 viewers
  • Among Adults 15+ its share of viewing is 19.8% and among Women 15+, 23.9%

*Source: TAM Ireland / Nielsen 2021/ 2022. All figures are consolidated. Reach is 1 minute reach / average ‘000s = average ‘000s throughout the full programme

Sponsorship of individual segments and product placement within the show are also available and sold separately: Travel, Medical, Cookery, Beauty, Travel, Gifting, Social Media Competition, Outdoor Broadcast.

Watch highlights from last season on RTÉ Player here

For more information on Broadcast Sponsorship, please contact:

Brian Geraghty
T: 087 647 1196 | E: Brian.Geraghty@rte.ie

For more information on Branded Content, please contact:

Barbara-Rose Sanwo
T: 089 601 3281 | E: Barbara.Sanwo@rte.ie