The Doireann Project Sponsorship Opportunity
After the success of the pilot episode in January, Doireann Garrihy is back with even more characters, impersonations and laughs in this six-part series.
Doireann impersonates a host of famous faces including Pippa O’Connor, Amy Huberman, Úna Healy, Teresa Mannion, So Sue Me, Dr Eva, favourites Dáithí and Maura and characters like Southsider Sorcha and School Gate Mum.
The series is targeted to 18-34 year old females.
6 x 10 minute episodes on RTÉ Player
2 x 30 minute compilation episodes to air on RTÉ2 during the Christmas period
Most successful RTÉ Player Original Pilot ever with 100,000 streams.
THE PILOT PERFORMANCE
- - Strongest RTÉ Player original EVER.
- - 9 minute pilot and was made in-house.
- - TV + Online collaboration.
- - RTÉ Player app downloads were up 50% the week The Doireann Project was released
- - Nearly 60% of viewers were under 35
- - Promotion by RTÉ and Doireann on social media worked as a driver to raise awareness of the pilot with the target demographic.
- - #thedoireannproject was trending in Ireland all day leading up to and after the release
THE SPONSORSHIP PACKAGE
- - 2 x 30 minute episodes
- - 10” top & tail stings
- - 7” stings in/out of centre break
- - Total of 4 x stings per episode (Additional stings for any repeats)
- - 6 x 10" episodes
- - 10" Pre-rolls leading into the show
- As The Doireann Project is one of the key series for the launch of the new RTÉ Player, it will be included as part of a TV Promo which will promote the full catalogue of RTÉ Player Originals
For more information please contact:
|firstname.lastname@example.org||01 208 2606|
|email@example.com||01 208 3587|