The Doireann Project Sponsorship Opportunity


 

After the success of the pilot episode in January, Doireann Garrihy is back with even more characters, impersonations and laughs in this six-part series.

Doireann impersonates a host of famous faces including Pippa O’Connor, Amy Huberman, Úna Healy, Teresa Mannion, So Sue Me, Dr Eva, favourites Dáithí and Maura and characters like Southsider Sorcha and School Gate Mum.

The series is targeted to 18-34 year old females.

SERIES FORMAT

6 x 10 minute episodes on RTÉ Player

2 x 30 minute compilation episodes to air on RTÉ2 during the Christmas period

RECENT HIGHLIGHTS

Most successful RTÉ Player Original Pilot ever with 100,000 streams. 

THE PILOT PERFORMANCE

  • - Strongest RTÉ Player original EVER.
  • - 9 minute pilot and was made in-house.
  • - TV + Online collaboration.
  • - RTÉ Player app downloads were up 50% the week The Doireann Project was released
  • - Nearly 60% of viewers were under 35
  • - Promotion by RTÉ and Doireann on social media worked as a driver to raise awareness of the pilot with the target demographic.
  • - #thedoireannproject was trending in Ireland all day leading up to and after the release

THE SPONSORSHIP PACKAGE

RTÉ2

  • - 2 x 30 minute episodes 
  • - 10” top & tail stings
  • - 7” stings in/out of centre break
  • - Total of 4 x stings per episode (Additional stings for any repeats)

 

RTÉ PLAYER

  • - 6 x 10" episodes
  • - 10" Pre-rolls leading into the show

 

TV PROMO

  • As The Doireann Project is one of the key series for the launch of the new RTÉ Player, it will be included as part of a TV Promo which will  promote the full catalogue of RTÉ Player Originals

For more information please contact:

brian.geraghty@rte.ie 01 208 2606
yolande.zaw@rte.ie 01 208 3587