RTÉ Radio 1’s Second Captains Saturday to drive forward with Audi Ireland
RTÉ Media Sales have announced Audi Ireland as sponsor of Second Captains Saturday on RTÉ Radio 1, Saturdays 1pm – 2pm. A first-time sponsorship for the show, the eight-episode radio series starts on Saturday, 23rd July with the sponsorship lasting for the duration of the limited series, until it finishes in September. Second Captains Saturday welcomes interviewees from different walks of life to explain how sport has impacted them, for good and bad wrapped up in the quality storytelling ability of the Second Captains team. Another feature of the show is ‘This Sporting Life’ which bestows that most prestigious of titles – The Greatest Non-Sportsperson Sportsperson. Capturing touching, funny and embarrassing sporting experiences, the shows promise to entertain and enthrall listeners live on radio and later via podcasts on RTE.ie. Tara Farrell, Radio & Audio Sponsorship Manager, RTÉ Media Sales commented: “RTÉ Media Sales is delighted to welcome Audi to RTÉ Radio 1 as sponsor of Second Captains. We are confident this hugely popular show will deliver the perfect platform for Audi to communicate directly with its customers across the summer”. Commenting on the sponsorship, Damien O’Sullivan, Director, Audi Ireland said: “Audi Ireland is thrilled to sponsor the Second Captains Saturday show, a partnership we see as an ideal fit for the brand. The Audi brand story is all about progress and story-telling is very much part of that, something we both have a deep appreciation for. We are delighted to be the sponsor and look forward to being part of the journey.” Second Captains Saturday airs Saturday mornings on RTÉ Radio 1 from 1pm – 2pm from Saturday, 23rd July until Saturday, 10th September.