RTÉ verified to JICWEBS Digital Trading Standards Group
RTÉ has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC and has subsequently been issued with the DTSG Brand Safety (DTSG) seal.
The Digital Trading Standards Group (DTSG) is an initiative to develop good practice guidelines aimed at protecting brand safety and reducing the risk of unsafe ad placement within the Irish and UK digital trading ecosystem.
The aim of the Good Practice Principles is to enhance transparency in the digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.
This initiative builds upon the introduction by RTÉ in September 2018 of Ad Sentry, an algorithm built into our content management system that captures information in real time as an article is written, allowing Ad Sentry to decide if an article is suitable for carrying advertising prior to it being published.
We’re delighted to have been independently audited and verified for brand safety by ABC on brand safety and to receive certification from the Digital Trading Standards Group. With the rise of fake news and brand safety issues increasingly making headlines, it’s more important than ever that brands and agencies know that their advertising is appearing in an appropriate place. This initiative highlights the commitment we are making, along with Ad Sentry, to protect brands from unnecessary risk.
We are delighted to have audited RTÉ to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles. Our auditing services give the industry confidence about compliance with JICWEBS industry-agreed standards, raising the bar in the important area of brand safety.
As a JICWEBS approved and industry owned Verification Provider, ABC supplies the online media industry with a trusted and robust currency on which media space can be bought and sold.
