Radiocentre Ireland has announced the launch of The Irish Audio Awards. In partnership with ICAD, the awards have been created to recognise, promote and encourage the highest standard of creativity in audio advertising.  Audio is a medium that engages imaginations like no other which is reflected in the unbeatable reach and unique relationship enjoyed by Irish radio and its millions of listeners.

Ciarán Cunningham, CEO of Radiocentre Ireland said "I am very excited that Radiocentre Ireland is launching The Audio Awards, a brand new awards programme focussed entirely on creativity within audio, celebrating the innate power of sound.   While the eye might be the input that people talk about most, it is often audio what is the most potent way to kick start memories, provide salience or generate distinctiveness. We are committed to recognising and rewarding great work in audio and in partnership with ICAD, we will celebrate creativity in audio advertising and champion the teams behind the winning work.

Read more about the Irish Audio Awards here.