Our Standard Takeovers give brands a high-value co-branding opportunity on RTÉ.ie. Brand owners can own the commercial advertising space targeted to specific days, weeks and audiences resulting in quality and impact in a low clutter environment. RTÉ.ie is also a brand safe environment and we can ensure a consistent and adaptable design across all devices where your ad appears when on RTÉ.ie.
We have both standard and responsive takeover options available depending on what your brand needs.
Examples of Standard Takeovers
Immersive responsive takeovers provide brands with high impact advertising solutions that are consistent across all devices used by our audience. The responsive takeover differs from the conventional standard takeover in that it allows the campaign to run across all screens and allows for perfect utilization of space, adjusting to the screen size it is serving. This is something that traditional display ads can’t do.
Responsive HPTO’s allow brands to have a consistent message and look and feel across all RTÉ platforms where their ads are seen. The benefit of this for advertisers is expanded reach of their creative and message, as this allows the creative to be seen by more people, on more platforms, in turn positively impacting on brand recall and delivery for their campaigns. Our premium responsive takeover format, the 'Responsive Overlay Takeover' has been proven to deliver three times more user interaction versus standard takeovers. Our in-house team of experts can build your responsive takeover to RTÉ.ie specifications.